Job Description
Responsible for managing all the India marketing campaigns/ events/ communication directions/ partnerships.
To ensure healthy performance & strive to achieve agreed team and business goals; measuring them using data, tools & resources provided.
Responsible for overall go-to-market strategies for regional/group directions, marketing campaigns & launches, project management & market development activities for assigned market portfolios.
To ensure a smooth marketing operation and that the welfare of the teams is taken care of.
Management of relationships with all marketing in AOC/ POS that operate in the India market.
Build and maintain relationships with external agencies that include media agencies, and other business partners and other internal cross functional teams.
Work closely with Sales and Distribution and support the team to create top of the line visibility with OTA and other travel partners.
Using creative/ effective channels to maximize promotional opportunities for AirAsia (Airline) cost-efficiently, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business.
Acting as a Brand Ambassador for AirAsia - building on the awareness of AirAsia as a global brand in the travel & e-commerce space.
Requirements:
Bachelor’s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline
At least 5 - 7 years of working experience. Non Airline background would be an advantage.
Proficient in English. Additional language is an Advantage.
Strong understanding of e-commerce and usage of social media, digital landscape would be highly appreciated. Experience building a brand from scratch would be valuable.
Working on ATL and BTL campaigns in the past is a must. Should have worked with large media buying agencies and creative agencies in the past.
Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams.
Capable of bringing order and harmony for the team to an otherwise demanding work pace.
Excellent analytical skills and understanding of data, campaign performance, and business financials.
Ability to manage multiple projects, both tactical and strategic - achieving both time and budgetary deadlines.
Ability to work & be resourceful in a fast-paced environment.
Ability to be agile and adaptable to change.
A team player is yet able to work independently.
Have basic knowledge of entire AirAsia countries market & consumer trends.
اطلب مساعدة الخبراء لكتابة سيرة ذاتية مميزة.