JOB SUMMARY
Responsible for smooth operations/execution in the account and responsible for customer management, sales growth & market share of for the account.
CORE JOB RESPONSIBILITIES
• Develop and drive end to end marketing strategies for top eCommerce platforms
• Plan and achieve the consumer traffic, profit, and ROI/ROAS goals of performance marketing
• Close Quarterly / annual Activation plan between Trade and Marketing plans with platforms & review periodically
• Develop vendor relationship(s) to access best practices; work closely with existing vendors to ensure quality planning and execution of campaigns on Marketing initiatives
• Track, analyse, and report on key performance metrics and identify areas of opportunity to improve KPIs across areas of responsibility
• Manage and drive accelerated growth in the emerging MT & e-Commerce platforms: TOT negotiation, in stock, promotion & strategic initiatives for the accounts
• Design, conceptualize and monitor the delivery of standard & custom reports
• Work cross-functionally across consumer marketing, creative agency, account management and trade & marketing team
• Advise on digital and marketing best practices, the latest tools and systems
• Initiate growth projects and strategies in analytics to support the strategic objectives- Liaison with Modern Trade & E Commerce players to understand business issues, focus areas and growth factors; and translate into analytical initiatives
MINIMUM QUALIFICATIONS
Minimum Education - Graduate in any field
Education Level
Graduate/ MBA would be a plus - Sales/marketing
MINIMUM WORK EXPERIENCE
Experience - 4 to 6 years
Experience Details
• Experience in Performance Marketing, Digital Marketing in agency, FMCG and top MT & ecommerce firms
• Relevant experience in performance marketing in ecommerce channel preferably experience with considerable scale
• Strong experience in planning, strategizing the Performance Marketing campaigns in eCommerce and digital platforms
• Deep understanding and experience across performance marketing channels, demonstrating depth and breadth of strategic and tactical knowledge in Ecommerce platforms
• Exceptional problem solving, communication, and analytical skills
• Good interpersonal and stakeholder & vendor management skills
The base pay for this position is
In specific locations, the pay range may vary from the range posted.