Manager, Integrated Digital

Relocation Assistance Offered Within Country
# 163115 - Mumbai, Maharashtra, India

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

About Us

Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day !

Purpose:

In this role the successful candidate will be responsible for owning the digital hub for Colgate Palmolive India across brands to achieve brand outcomes and business growth. The candidate will be responsible for setting KPIs, managing execution of digital plans, supervising their performance output as well as business/performance outcomes. The candidate will also be responsible for all media execution on select premium brands (this will cover traditional media as well)

The candidate will work with the brand/marketing teams within the company in building outstanding Digital media strategy & priorities on what is one of India’s largest advertisers.  

The job requires the candidate to work in partnerships with existing agencies.  The Digital  lead will need to build trust and rapport with internal team members and external agencies alike. Should develop ‘influence’ without reliance on ‘formal authority’ across collaborators (brand teams, agency partners, media houses, finance teams and CP leadership)

Responsibilities:

Responsible for the development of the Digital strategy across different channels/platforms (eg: Online video, social media & influencer strategy)  based on a consumer journey.  

• Strategic Development:
  • Lead the development and implementation of comprehensive digital media strategies.
  • Ensure alignment of digital strategies with brand experience goals and business growth objectives.
  • Utilize consumer journey analytics to inform strategy across different digital channels, including online video, social media, and influencer strategies.

• Execution and Optimization:
  • Set and monitor KPIs across consumer journeys to optimize both top and down-funnel objectives.
  • Integrate off-platform plans with eCommerce activations to drive traffic and conversions.
  • Identify data-driven insights to continuously enhance digital campaign performance.

• Cross-Functional Collaboration:
  • Work closely with brand, marketing, and eCommerce teams to ensure cohesive digital strategies.
  • Collaborate with external agencies and internal team members to scale digital initiatives effectively.

• Innovation and Trend Adoption:
  • Drive digital transformation by challenging teams with innovative thinking and planning approaches.
  • Stay ahead of digital media trends to refine and optimize media effectiveness.

• Capability Building:
  • Build capabilities of brand and marketing teams through training programs, digital days, and other interventions

Owned media management: the candidate will also hold accountability for the owned media assets like the work on the Website, SEO and SEM. There will be close working with the divisional team for this workstream. 

They will also be expected to collaborate with the CRM lead to have strong FPD data usage in our brand plans. 

• Agency and Budget Management:
  • Handle digital agency relationships for media planning and creative development.
  • Work with finance teams to oversee digital media budget and ensure efficient billing processes.

Requirements:

• 7-10 years of experience in digital marketing 
• Direct experience on digital planning/buying across all platforms
• Coordinated campaign planning planning (assigning roles to channels such as social, video, search, influencer)
• Must have some experience in performance digital marketing  
• First-hand knowledge of relevant ad tech tools and technology - Facebook ad manager, Google Marketing platform, Brand safety and tagging tools
• May come from an agency experience or from any other organization where they have done a similar role 
• Sharp and sensible understanding of the Digital Ecosystem. Be able to apply innovative problem solving skills and logical analytical thinking that can connect the dots to get results in a sustainable and scalable way
• Teammates who can collaborate optimally, convince, influence and inspire various team members to achieve structure, scale, efficiency and agility.
•  Thrive in a dynamic and constantly evolving, ambiguous environment and be comfortable with unprecedented ways of working.
• Excellent written and verbal communication skills in English with ability to present thoughts in a coherent and organised manner.

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Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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