About the Role:
● An e-commerce manager is responsible for the day-to-day operations of an e-commerce business, including the development, management, and optimization of the online store.
● The person will report to the General Manager-Planning. The incumbent will have to work as part of a multi-functional team, and this involves collaboration with the internal team and external stakeholders.
Job Responsibilities:
● Driving sales performance, analyzing past performance, and setting realistic targets
● Ensuring the online experience is user-friendly and on-brand and managing customer retention and loyalty programs
● Spearheading digital marketing efforts and analyzing competitors to identify opportunities and threats
● Making decisions about products, pricing, and promotions
● Writing management reports on sales performance and presenting insights to stakeholders
● Using historical data to forecast future trends
● Conducting experiments to test different website elements, marketing campaigns, or pricing strategies
Key Result Areas:
● Communication: An e-commerce manager should be able to clearly communicate job duties to their team and plans to management.
● Data Analysis - E-commerce managers need to understand what their customers like and dislike to increase revenue.
● Conversion Rate - This KPI shows how well a website converts visitors into customers. A higher conversion rate is better for revenue.
● Customer lifetime value: Monitoring and improving customer lifetime value (CLV) can help keep customers coming back and boost brand loyalty and revenue.