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Create digital experiences that enhance our customers’ lives at every touchpoint.
The core of our company is not just the products we offer, but the personal connections our customers have with our brand. You can create digital experiences– from payments to rewards to servicing– that keep us connected to our customers and serve them at every touchpoint. From digital servicing and lifestyle features to secure, streamlined payment options, you can make a significant difference in our customers’ lives and help set us apart in the industry. Find your place in digital product on #TeamAmex.
American Express Global Commercial Services (GCS) is the Global leader in the Commercial Payments Solutions space and subsequently continues to be an exciting and fast-growing segment. The Corporate Program Product Development (CPPD) team is a fast-paced, ambitious team leading digital innovation at American Express. We are responsible for deepening Client and Card Member engagement through our digital B2B products. The team’s mission is to spectacularly increase adoption and frequency of usage through a combination of in-depth insights, superior user experience and compelling features and functionality.
The Digital Measurement & Analytics team is a part of CPPD team and deliver digital analytics and insights for the GCS suite of digital products & platforms. The team is responsible to innovate and transform the process by measuring and understanding the customer behavior towards our digital tools.
Purpose of the Role
Deliver actionable insights for GCS Digital Experiences by modernizing digital data, measuring product performance, conducting customer behavior deep dives and go-to-market segmentations. The role requires exhibiting a high level of expertise in driving decisions backed by data insights, strategic and sophisticated analytics, and data techniques. He / She will drive improvements in generating data driven actionable strategies to enable business growth initiatives.
How will you make an impact in this role?
In this role, the incumbent will be part of Digital Measurement & Analytics team. He / She will be responsible for managing a team of Analysts/Sr. Analysts to support reporting and analytics for @ Work to drive segmentations, develop critical metrics, models and strategic analytics to solve key business opportunities. This will be achieved through a close collaboration with the digital product teams, marketing, servicing, technologies, and field teams. they will– design measurement framework, conduct behavioral deep dives using Amex closed loop data to uncover product improvement opportunities, enable experimentation (AB Testing), work with leadership to define product strategy and maintain product performance reports/dashboards. This role requires candidates with analytical bent of mind and exceptional quantitative, problem-solving, and business story-telling skills.
Responsibilities:
·Perform in-depth data analysis to deliver strategic priorities focused on the product roadmap for GCS Digital Experiences
oDefine critical metrics to measure the efficiency of digital channels/products and develop customer segmentation to drive “adoption and engagement” for AXP customers.
oPower in-depth strategic analysis and provide analytical and decision support by mining digital activity data along with AXP closed loop data.
oGain deep functional understanding of the GCS digital channels over time and ensure analytical insights are relevant and actionable.
·Lead, inspire & mentor a team of analysts to deliver impactful analytical projects.
·Build and cultivate a highly engaged and strong performing team that has right blend of subject knowledge, collaboration and focus on driving business results.
·Detailed execution of the development, validation and implementation of statistical projects and automated reports.
·Evaluate impact on business of different strategies/initiatives and generate insights and recommendations to fuel business growth.
·Build partnerships with internal collaborators such as Product, Technologies, Field, Servicing and Marketing to plan and prioritize various initiatives.
·Empower self-serve by creating automated dashboards and reports using Adobe analytics suite or Tableau.
Minimum Qualifications
·6-10 years of relevant analytics experience.
· Degree or equivalent experience in business, economics, statistics, mathematics, engineering, or finance.
·Strong analytical, strategic thought leadership and problem-solving skills with ability to tackle unstructured andsophisticatedx business problems.
· Standout colleague: Able to collaborate with partners and team members to define key business objectives, and to align on solutions that drive actionable items.
·Knowledge of Hive, Python, PySpark, SQL encompassing data manipulation and statistical modeling/data-mining techniques.
·Strong interpersonal, written, verbal communication, presentation, and storytelling skills enabling ability to interact effectively with business leaders and to present structured and compelling messages addressed to various levels within the organization.
·Results driven with strong project management skills, ability to work on multiple priorities and ensure track to exceed team goals.
·Passion for data science and machine learning: Consistent record of independently developing novel analytical solutions optimizing business processes or product constructs.
·Proficient in MS Office especially excel and power-point.
·Strong ability to get results, self-starter.
·Basic understanding of Agile product development
·Experience in digital domain preferred.
Leadership Outcomes:
·Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders.
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