Manager, C&CL - Hotels and Cinema

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Job Description Summary:

At Coca-Cola, our vision is to create loved brands, done sustainably, for better shared future. We strive to provide marketing leading excellence in ingredients, innovation, design, and marketing.  We are currently seeking a Market Execution Consultant who is experienced in developing and implementing channel and customer marketing and sales plans.

What You’ll Do for Us

• Lead the development of integrated commercial strategies and plans that are designed in a customer-back and consumer-centric way.
• Consolidate shopper, channel, and customer insights to input into the development of the brands’ strategy to increase value of their deliverables to accelerate growth in a networked approach.
• Optimize our system execution across channels in close collaboration with the Franchise, Frontline Commercial and Marketing Teams and our Franchise Bottlers and other Distribution Partners.
• Develop strong shopper, commercial and customer-relevance marketing programs to drive customer and consumer interest into drive incidence.
• Define key execution and performance metrics for opportunity identification at scale and initiatives tracking, to understand optimization potential.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business or related field 
• 5+ years of experience in defining the strategy and marketing plans to build a brand and the practical experience of commercializing and executing disparate operating models.
• Experience across different functions demonstrating an ability to lead complex businesses and influence key stakeholders (brand management, category management, marketing, e-commerce, sales and operations).
• Previous experience in a face-to-face customer sales or operations role calling on senior level buyers, general operations experience and project management experience are all ideal
• Brand, Trade, Customer or Channel Marketing experience.
• Leadership experience in Commercial Planning, Commercial Execution, Trade Marketing, with exposure to Commercial and Channel Strategy, Revenue Growth Management (Pricing) ‘RGM’, Channel Segmentation, Digital, Value To Market ‘VTM’, Innovation and Portfolio strategy.
• Proven strategic and analytical skills as well as outstanding influencing skills.

What We’ll Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Costa Coffee, Innocent, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurant.
• Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.