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Job Description:
As bp transitions to an integrated energy company, we must adapt to a changing world and maintain competitive performance. Bp's customers & products (C&P) business area is setting up a business and technology centre (BTC) in Pune, India. This will support the delivery of an enhanced customer experience and drive innovation by building global capabilities at scale, using technology, and developing deep expertise. The BTC will be a core and connected part of our business, bringing together colleagues who report into their respective part of C&P, working together with other functions across bp. This is an exciting time to join bp and the customers & products BTC.
About the role!
The Loyalty Analytics Lead position is a leadership role that will fulfill a critical need by providing actionable insights to management. The role leads our loyalty analysis for our convenience brands and allocates resources to support rewards related programs. The role requires strong relationship building and will have leadership responsibility for all loyalty related test analysis and case development to all areas of the business including but not limited to Marketing, Operations, Fuel, Store Development, IT, and Finance. In addition, this position is responsible for identifying and vetting new analytic solutions to employ in the department. The position will hold accountability for capability development of team members related to Test & Learn software as well as our internal data resources in AWS and MSSQL Server data lakes. This role provides guidance on solving data challenges and analytic approaches to high value analysis across
Proficiency with Microsoft Excel, Access, PowerPoint, PowerBI and SQL required
What will you deliver!
Strategic Analysis in APT Test and Learn Application
o Advise and lead the loyalty test analysis and pipeline across the data and analytics team.
o Run the analysis of the loyalty program and make recommendations to optimize offers to guests that grow gross profits and transactions.
o Manage the recurring loyalty analytic reviews with internal customers and 3rd party data partners.
o Maintain data validation and new software applications for the Data and Analytics department.
o Train analysts on test and learn software and review test analysis for marketing, operations, fuel, and capital projects.
o Provide return on investment analysis for any loyalty campaigns or programs.
Case Development / Test Planning & Design
o Providing data support for optimizing all sales/transaction/profit generating category activity and marketing campaigns. Including Pricing, Promotions, Merchandizing, Advertising, Guest Segmentations, Capital Requests
o Partnering with category management to design test propositions, set expectations and prioritize opportunities; organize test propositions into a calendar to effectively document and communicate plans/actions to leadership.
o Working with category management team as they work with vendors to rationalize actions and opportunities to grow total transactions and margin dollars.
Performance Tracking / Test Analysis / Reporting
o Analyzing metrics and attributes to identify cause-effect relationships between actions and financial outcomes through proper test vs. control analysis.
o Leading guest level segmentation, positioning exercises, targeting as required.
o Building dashboards with visuals for key performance indicators.
o Providing daily snapshot and ad hoc reporting to supervise program performance.
o Developing new sources of data to better measure and itemize the performance of loyalty strategies and tactics.
Forecasting & Budgeting
o Work closely with the category management and marketing team to produce the annual budget with itemized strategies and tactics for financial performance.
o Participate in building board presentations as well as any other forecasting required by the category management or leadership team.
Primary Objectives/Deliverables
o Itemization of analysis insights and financial outcomes for the current and upcoming fiscal years in a clear and concise presentation format.
o Identify new leading indicators of loyalty program performance and report monthly on their trends and insights to customers.
o Support the development of the annual marketing budget and support management forecasting and performance reviews.
General Responsibilities
• Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
Sourcing both financial and fundamental data throughout the organization to compile relevant databases for analyzing operations, fuel, development, retail, capital activities.
• Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Providing valuable analyses to departmental groups and committees (including finance, real estate, marketing, fuel procurement, and construction) for presentation.
• Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
Self starting projects while generating workable and realistic deadlines to improve the productivity of projects to produce tangible ($) results.
• Making pitches with Supervisors & Peers — Providing information to supervisors and co-workers, by telephone, in written form, e-mail, or in person.
Gathering, collaborating, and sharing information in a timely manner with the management team to progress the goals of the organization. Respecting the parameters of each individual own time constraints and responsibilities.
• Establishing and Maintaining Interpersonal Relationships — Developing constructive and concerted working partnerships, and maintaining them over time.
Spending time to align personal and professional development with guides in all areas of the business. Collectively giving and recognizing the achievements and successes of others.
Experience and Qualifications:
Bachelor’s degree or equivalent experience or higher
• 5+ years direct experience in retail, QSR or analytics related field
• Excellent communication and presentation skills
• Results-driven and able to handle multiple projects
• Strong interpersonal and time-management skills
• Proficient in Microsoft Office Suite, PowerBI, SQL (Google Analytics a plus)
• Proficient in business intelligence tools, software, and dashboards (MasterCard/APT Test & Learn proficiency preferred)
Physical and Mental Skills and/or Abilities
• Statistical & Spreadsheet Proficiency — Using computers and computer systems to evaluate and process information, enter data and set up functions/queries.
• Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
• Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
• Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
• Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
• Writing & Speaking — Presenting efficiently in writing as appropriate for the needs of the audience. Talking with others to convey information efficiently.
You will work with:
Retail data and analytics team members - peer and line manager interactions; sharing knowledge; collaboration
Loyalty and Category Managers -primary interface providing analytics, insights, and financial forecasting/impact for c-store promotions and offers
Marketing Leadership - communicate findings and insights; take direction on analysis required
Finance - provide financial forecasting and tactics to improve performance as requested; support budget process as needed
PPM - provide business performance insights in areas of expertise, identifying and suggesting areas of improvement
Technology team - as data issues are identified or as new data pipelines/feeds/architecture is required, communicate these needs to the technology team (currently Dataworx)
Data analytics leadership - communicate findings and insights; present opportunities for improvement / optimization to be prioritized
3rd party vendors (MasterCard/APT, Nielsen IQ, etc) - handle/direct relationship with required 3rd party service providers
Travel Requirement
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Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.