Lead - Product Marketing

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.

InMobi is the largest independent mobile advertising network in the world. Building a new company in 2007 was no ordinary task. As the recession hit, the iPhone was born and launched a revolution. Mobile advertising wasn’t yet a thing, other than SMS, and venture capital funding was hard to come by for four guys in India.  Yet with passion, foresight, and conviction – InMobi charted its own course, helping to transform the way consumers engage with their phones and create today's booming app economy wherein consumers now spend 4.2 hours per day.  After fourteen years of innovation, our end-to-end advertising software platform, connected content and commerce experiences have formed a powerful engine for growth that activates audiences, drives real connections, and diversifies revenue for companies around the world. Our global organization of InMobians are excited to continue discovering and developing impactful technologies that will continue to transform people, businesses, and society. With offices on five continents, InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 1.64 billion devices, in over 165 countries, through more than 200 billion mobile ad impressions monthly. The company has over 17 offices including Bangalore (HQ), London, New York, Paris, San Francisco, Shanghai, Beijing, Seoul, Singapore, Tokyo and Dubai.  
For more information, please visit http://www.inmobi.com  

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

We offer an opportunity to have an immediate impact on the company and our business. The work that you shall do will be mission critical for InMobi and will be critical for Data Governance and Sales Effectiveness, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.  

 

Role Overview: We are seeking a dynamic Product Marketing Lead to join our team. This role will split time between leading product marketing initiatives and focusing on design and visualization (40%). As a Product Marketing Lead, you will be instrumental in creating compelling positioning and messaging, developing impactful sales collateral, and leveraging design skills to enhance our brand and product communications.

Key Responsibilities:

Product Marketing:

• Develop and execute positioning and messaging strategies for target personas, showcasing a deep understanding of their business challenges and our value proposition.
• Create powerful sales content, including presentations, playbooks, and customer evidence, to drive field conversations and sales conversions.
• Conduct competitive research and analysis to differentiate our solutions in the market through external and internal documentation.
• Collaborate with sales and client services teams to deliver training and readiness programs that educate and inspire.
• Oversee product launches and go-to-market plans, ensuring alignment with overall business goals.
• Utilize market intelligence, product performance data, and customer insights to inform long-term product strategies and agile roadmaps.
• Drive user research to validate messaging and refine products through alpha and beta testing.
• Prepare business case analyses for product investments and serve as a senior advisor to business and executive leaders.
• Work cross-functionally with marketing teams, including field marketing, design, and digital marketing, to build comprehensive plans for content, demand generation, PR, brand design, and product education.

Experience & Qualifications:

• 4-6 years of relevant experience in product marketing, sales enablement, competitive analysis, or a related field.
• BA/BS degree in a relevant discipline; an MBA is a plus.
• Strong design and storytelling skills with a proven ability to create visually engaging content.
• Exceptional communication, problem-solving, and conceptual thinking skills.
• Ability to work cross-functionally across time zones and in a team or matrix environment.
• Experience in a fast-paced and fluid environment with the capacity to handle both strategic and tactical tasks effectively.

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!