About the Role Nielsen’s mission is to power a better media future for all people and we do that by providing the most accurate, comprehensive, representative measurement of how people sound the world engage with media. We are looking for an experienced Lead Product Manager to lead the development and execution of our digital advertising planning applications. In this role, you will play a key part in driving the product roadmap, collaborating with cross-functional teams, and ensuring our solutions deliver value to clients in the fast-evolving digital advertising landscape.
Responsibilities
Lead the development and execution of digital advertising planning applications, aligning product strategy with company objectives.
Manage the product lifecycle from concept to launch, ensuring timely delivery and quality execution.
Prioritization of the product roadmap, including a clear understanding of requirements, resources, execution timelines and customer impact.
Work closely with engineering, data science, sales, and marketing teams to deliver innovative ad planning and measurement solutions.
Gather and prioritize customer feedback, market research, and competitive analysis to inform product decisions.
Collaborate with senior leadership to ensure the product roadmap aligns with business goals and market demands.
Drive product enhancements and new features that improve client satisfaction and market competitiveness.
Mentor and manage a small team of product managers, fostering a collaborative and high-performance culture.
Communicate product updates and strategies effectively to internal stakeholders and customers.
Establish and track key performance indicators (KPIs) to measure the success and impact of the Nielsen Planning applications.
Ensure efficient and effective product development processes, including agile methodologies and best practices.
Skills
7+ years of experience in technical product management
Deep technical experience and knowledge of the advertising stack and direct developing experience building digital, cross-platform planning and measurement, DSP, SSP or ad server products.
Experience with building TV planners, cross-media planners or measurement solutions.
Experience working with cross-channel measurement and planning systems across TV, CTV/OTT, and digital platforms.
Strong ability to lead cross-functional teams and manage multiple projects with competing priorities.
Proven experience in driving product development, with a focus on customer needs and market trends.
Ability to manage and prioritize multiple initiatives in a dynamic environment.
Solid understanding of the digital advertising ecosystem, including ad measurement, programmatic buying, and planning tools.
Strong communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.
Strategic thinker with a hands-on approach to execution
