Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
At Prudential Health India (PHI), we are on a mission to make Indians healthier, while bridging the health protection gap. This is a Zero to One team undertaking a greenfield health insurance deployment in India committed to building journeys that will truly empathize with the customer and offer a differentiated, bespoke experience.
To partner us in this mission, we are looking for a talented…
Lead – Customer Acquisition
Your typical week will include the following.
Develop and implement strategies to shape and optimize end-to-end enterprise customer acquisition funnel for health insurance policy purchase, servicing and renewal
As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion across all channels.
You could be the right candidate if you
- At least 8-10 years of experience in performance marketing preferably in insurance / ecommerce category with a proven track record of at least 5 years leading performance marketing capabilities including customer acquisition and retention strategies
- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- Outstanding presentation skills. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative.
- Thrive in environments that celebrate co-creation and collaboration.
- Have high resilience – can manage yourself, your teams and your peers when faced with ambiguity or
failure
- Preferably Master’s Degree in Marketing or relevant field.
This could be the gig for you if you…
- Are passionate about consumer behavior and culture; enjoy spending time with customers to understand what they want. Have an attentive ear to listen to new ideas.
- Join hands with other colleagues to solve for the customer.
- Have the ability and willingness to be hands-on with strong attention to detail.
- Can work independently and handle multiple concurrent initiatives.
- Like to work in a culture where everyone can see what others are doing.
- Take help from others when stuck and encourage others when there are setbacks.
- Take full responsibility for your team’s contribution output while thinking wing-to-wing across the organization.
- Are passionate about setting up best-in-class capabilities from scratch
Location: Mumbai
Title: Lead – Customer Acquisition (Performance marketing)
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
