Lead, Brand Governance

Job Description:You will be joining the Brand strategy and integrated marketing team. This is a dynamic team that leads brand strategy, multi-channel campaigns, and sponsorships. You’ll be responsible for evolving our brand center and resources, ongoing management of our brand center, managing brand governance and brand training, and have the opportunity to support program managing integrated campaigns.Qualifications:

Responsibilities
•    Support integrated marketing managers on campaigns as a program manager.
•    Lead brand governance – Display a leadership mindset to manage relationships with Guardian leaders, vendor and creative team to resolve and/or escalate key questions / decisions as needed. 
•    Lead the evolution and redesign of our digital brand center
o    Lead recommendations on how and what should be evolved on the brand center leveraging existing data and audits basis Guardian’s brand strategy
o    Program manage the brand center relaunch including setting a schedule, deadlines and holding partners accountable.
o    Day to day vendor manager for brand center (Adjistics)
o    Collaboration and communication: Working effectively with designers and editors to ensure it the platform meets the needs of our organization 
o    Conduct audits: Identify gaps and redundancies in the site content.
o    Reporting and analytics for the brand center including recommending optimizations.
o    Collect ongoing feedback from users on the brand center.
o    Serve as content manager and subject matter expert for the Brand Center website

Preferred skills:
•    5-7 years of experience as a marketing and brand management professional 
•    Vendor management experience
•    Expertise in platform/ web management 
•    Very organized and detail oriented
•    Brand marketing and brand visual identity experience will be preferred – understands how to interpret brand guidelines and enforce rules
•    Communicates effectively / clearly – will be communicating and interacting with stakeholders across the business
•    Ability to manage their own projects and work independently
•    Ability to take feedback and direction and is collaborative.
 

Location:

This position can be based in any of the following locations:

Chennai, Gurgaon

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday