ROLE DESCRIPTION
Drive profitable growth of Abbott Nutrition products through the development of strategic partnerships with key hospital accounts that build long-term and sustainable business partnerships with strategically important accounts and boost brand loyalty and advocacy.
Develop a deep understanding and relationship of all key account stakeholders and decision-makers at the executive level, develop strategy and concise engagement plans for key accounts that bring added value to the customer and Abbott
Create and implement value creation programs that support long-term hospital partnerships with Abbott
KEY RESPONSIBILITIES & ACTIVITIES
Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the territory and create an omnichannel engagement strategy to influence customers/stakeholders to exclusively partner with, support, invest in, and stock Abbott products (Mapping the market)
Builds strategic relationships with KOLs and hospital stakeholders across channels and platforms (digital, remote/virtual & face-to-face) to expand Abbott influence throughout the territory, including leveraging these relationships to gain access to and build relationships with new customers
Be the main communications link and serve as the contact person with that customer on all issues including but not limited to contract management, invoicing, operational problems, complaints, quality of service.
Understand customer’s current and future needs and foster innovation to find new ways to serve customers. understand competitor activity and develop customer retention strategies under compliance regulation
Collaborate with cross-functional teams (Marketing, Analytics, Training, SFE) to plan and execute brand and account strategy at the national/regional level and improve the quality of customer insights
Conduct strategic negotiations with key account decision-makers and stakeholders across the territory to achieve win-win solutions that deliver unique value to key account organizations and drive long-term, profitable results for Abbott brands (Reduce sales cost)
Use Hospital Partnership to drive the Hospital Portfolio to higher sales and profits for account and Abbott.
Outperform competition in -hospital value and volume share , partnership and product portfolio placement to establish brands’ superiority at Key Account level
Work with regional stakeholders and sales team to drive organisational policies and procedures for contracting, distribution and secure placement of Abbott Nutrition products, implementing solutions to prevent loses
The base pay for this position is
In specific locations, the pay range may vary from the range posted.