الوصف الوظيفي
Job Description
CDM Smith is looking for an Intermediate Marketing Analyst to join our team.
As a member of the CDM Smith team, you would contribute to our mission by:
• Build, test, and deploy email campaigns through Marketo
• Set up, monitor, and optimize automated lead nurture and lead scoring programs in Marketo to generate Marketing Qualified Leads (MQLs)
• Deploy and report on A/B tests to increase email open rates
• Report on additional email and nurture marketing KPIs including click-through rate, bounce rate, and conversion rates
• Routinely audit, create, and test active Marketo forms to ensure functionality
• Report on marketo form performance and provide recommendations for improvement
• Manage email list segmentations to organize audience and minimize unsubscribe rate
• Assist with lead list importing as needed
• Monitoring and maintaining key marketing systems, including marketing automation, customer relationship management (CRM), and data services.
• Processing, cleansing, and verifying the integrity of data used for data analysis.
• Automate the distribution of sales lead information to the sales team to facilitate contact with potential clients.
• Writing and editing copies of basic to moderate complexity, primarily for email campaigns and website landing pages.
• Coordinating with stakeholders to define project scope, deliverables, timeline, and work plans for marketing projects of basic complexity.
• Performing other duties as required.
Minimum Qualifications
• Bachelor's degree.
• Hands-on experience with Marketo required.
• 2-4 years of related experience.
