In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through twelve companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Bosch Global Software Technologies, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg.Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 16 manufacturing sites, and seven development and application centers. The Bosch Group in India employs over 30,500 associates and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22 of which Rs. 24,406 crores (2.8 billion euros) are from consolidated sales to third parties. Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over Rs. 11,782 crores (1.39 billion euros) in fiscal year 2021-22.
Additional information can be accessed at www.bosch.in
Formulate marketing strategy at product level for sales growth of Independent aftermarket
Determine on Part level price change rate based on raw material index, competition & Nett Price Position corridor to improve EBIT
Create, manage and maintain part number material masters in System Application and Product(SAP) to facilitate billing of part number
Establish Product Life Cycle by analyzing the Vehicle Parc, market research, product road map & customer analytics to optimize the portfolio.
Develop a plan for Product promotions, product establishment in market for effective sales of new products in market.
Formulate an annual planning of volumes and Turnover, for calendar financial year to support business unit operations.
Collect and consolidate competition data and bench marking the Bosch product portfolio to maintain competitiveness in market.
Define and conduct Product competency development of Bosch Sales Force and Distributor sales force to improve product knowledge.
Maintain the Gross Margins and Minimum Target Margin at Part Number Level to improve EBIT
Defining brand loyalty programs, timely product communications for utilization of Product budget for product growth
Masters in Business Administration (MBA) and Minimum 3 years of experience in Marketing and or Sales
Required
Advanced knowledge in traded or commodity market marketing.
Proficient in Product Pricing, marketing communication and developing schemes for products.
Basic knowledge about the Automotive Aftermarket market and its trend
Competent in MS Office, Power Point, Power BI, SAP Systems
Competent in networking and collecting marketing intelligence from automative market