In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through twelve companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Bosch Global Software Technologies, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg.Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 16 manufacturing sites, and seven development and application centers. The Bosch Group in India employs over 30,500 associates and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22 of which Rs. 24,406 crores (2.8 billion euros) are from consolidated sales to third parties. Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over Rs. 11,782 crores (1.39 billion euros) in fiscal year 2021-22.
Additional information can be accessed at www.bosch.in
Formulate marketing strategy for sales growth of Diagnostic Amplifying Project (DAP).
Investigate and collect market intelligence on business potential and competitor landscape of the DAP.
Collect information about the India Diagnostic Market Specific requirements for product and software development for the local needs.
Support Go-To-Source team with feasibility studies for India vehicle parc and data coverage maps and used cases.
Collect and consolidate business models with bench marking for Diagnostic Product Growth in India.
Establish Product Life Cycle by analyzing the Fleets, Vehicle Parc, market research, product road map to improve effectiveness and optimize the DAP portfolio.
Support the global DAP team with Work Packages implemented related to the artifacts, sales approach, pilot projects. Support Global team to implement local strategy on communication for the existing sales channels e.g. Bosch Car Services (BCS).
Create a pricing strategy with subscription level and or product level for growth of the Diagnostic Portfolio in India.
Formulate and support to peruse the Turnover target, to support business goals in DAP.
Define and conduct Product competency development of Bosch Sales Force and Distributor sales force to improve DAP product knowledge
Masters in Business Administration (MBA) with Minimum 3 years of experience in Marketing and Sales with Telematic experience preferred.
Advanced knowledge in traded or commodity market marketing.
Proficient in Product Pricing, marketing communication and developing schemes for products.
Basic knowledge about the Automotive Aftermarket market and its trend
Competent in MS Office, Power Point, Power BI, SAP Systems
Competent in networking and collecting marketing intelligence from automative market