IN_RBIN_Assistant Manager / Senior officer _Marketing Communication_Product and Channel

In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through twelve companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Bosch Global Software Technologies, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg. Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 16 manufacturing sites, and seven development and application centers. The Bosch Group in India employs over 30,500 associates and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22 of which Rs. 24,406 crores (2.8 billion euros) are from consolidated sales to third parties. Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over Rs. 11,782 crores (1.39 billion euros) in fiscal year 2021-22.
Additional information can be accessed at www.bosch.in

Create and execute communication activities for product marketing and channel marketing for enhancing aided and unaided recall for Bosch Mobility Aftermarket range of products and workshop services.

Communication strategy : Develop strategic communication plans to relevant target groups in a timely manner to support the product go- to-market strategies. Develop and define communication strategy for Bosch workshop concept and modules to improve footfall and product sales.

Product communication: Liaison with go-to-source and go-to-market teams to develop marketing literature of new product for effective product launches and improving sales of new products.

Branding: Implement branding concepts for secondary, tertiary and Bosch workshop concepts and modules to improve Brand awareness.

Campaign support: Develop and implement loyalty program, customer contact programs together with program managers and workshop concept managers with distinct call to action for various target groups.

Budgeting and Control: Estimate and monitor spending on marketing expenditure to meet target of marketing budget.

MBA in Marketing. BE in Mechanical Engineering will be an added advantage.

• 2-3 plus years of Marketing Communication, dealer branding, retail branding and visual merchandising experience in Automobile/ Auto Allied/ Home Appliances/ IT Peripherals/ Power Tools.
• 2-3 years of experience in creative conceptualization, BTL campaign managements with exposure to B2B customer segment.
• 2-3 years in handling loyalty programmed campaign activities.
• Competent in developing literature for marketing collaterals e.g. technical guides, catalogues, flyers and brochures. Competent in handling customer contact programs as to achieve business oriented KPIs and outcomes through defined activities.
• Competent in creating product advertising videos and functional videos.
• Proficient in developing right creative concepts for effective product advertising and communication.
• Competent in creating point of sales material for product displays or demo units at retail outlets.
• Competent in communication and collaboration skills.