Head of Marketing

Roles and responsibilities:

• Develop and implement strategic marketing initiatives to strengthen brand presence and market positioning.
• Work closely with cross-functional teams to design and execute multi-channel marketing campaigns.
• Evaluate market trends and consumer insights to uncover new business opportunities.
• Manage brand positioning efforts and ensure consistent messaging across all platforms.
• Supervise promotional activities, public relations, and collaborations with external agencies.
• Keep up with industry trends and drive innovation to maintain a competitive edge.
• Conduct market research, assess consumer behavior, and define target audiences.
• Track marketing performance metrics and use data-driven insights to enhance campaign effectiveness.
• Combine creativity with business strategy to achieve marketing objectives.