Prime Video is changing the way millions of customers enjoy video. Prime Video delivers premium content to customers through purchase and rental of movies and TV shows, unlimited on-demand streaming through Amazon Prime subscriptions, add-on channels like Showtime and HBO, and live concerts and sporting events like NFL Thursday Night Football. Amazon believes so strongly in the future of video that we've launched our own studio to produce original movies and TV shows, many of which have already earned critical acclaim and top awards, including Oscars, Emmys, and Golden Globes.
We are looking for a strategic communications leader to join our International Prime Video Communications team to lead the PR teams for Prime Video and Amazon MGM Studios in the APAC region. Based in Mumbai and reporting to the Director of International Communications for Prime Video & Amazon MGM Studios, you will be an entertainment communications professional who is experienced, smart and proven to manage independently.
As the Head of Communications APAC, you will lead our corporate, content & consumer brand communications efforts for Prime Video services and Amazon MGM Studios Original content across the region, with a focus on India, Japan and South East Asia. You will be relied upon as a key advisor to Prime Video’s senior business leaders in making important communications and business decisions, often in very short timeframes.
You will work closely with the leaders of the entertainment business in the development and execution of our strategic communications plan for both content (including Original series, movies and Live Sports) and the Prime Video brand. Your teams will lead and execute the communications for the launch of new content, features, campaigns, and partnerships in a way that maximizes positive coverage and awareness locally and globally.
To succeed in this role, you must have extraordinarily high judgment, energy, creativity, standards for yourself and others, writing, leadership skills and relationships with key regional media. You must be willing to think long term, without forgetting to manage the short term. Out-of-the-box thinking for the Prime Video service will be valuable, rather than following the usual media/PR methods. You will be responsible for measuring, maintaining and improving the quality of our outreach, in the process working with content, technology and business teams as needed.
Excellent writing skills are imperative for this role. The successful candidate must think and communicate clearly with both local and international colleagues, and be able to formulate a clear viewpoint on complicated issues, creating a concise and well-written narrative to express this opinion. You will develop creative, effective approaches to difficult communications challenges. The successful candidate will be prepared to roll up their sleeves and get work done, even when at times it sits outside the scope of the role’s direct remit. Our environment is fast-paced and requires someone who is flexible and detail oriented.
Come build the future of entertainment with us.
Key job responsibilities
• Strategy: Devising and implementing communications goals, strategies and tactical PR campaigns that advance our business goals and strengthen our brand reputation in the region and globally. Builds cross-regional strategic communications plans.
• Leadership: Supports senior business leaders of Prime Video and Amazon MGM Studios in the region. Provide communications counsel to internal executives on both short- and long-term challenges and opportunities, ensuring they are strategically employed in the public domain. Works with key stakeholders including but not limited to business heads, content teams, marketing teams, social media teams and external agencies. Influences a large number of stakeholders across the business; work closely with team members and other business groups to deliver results, and be comfortable in presenting projects and results to senior leadership on a regular basis.
• Collaboration: Works with leadership across the Prime Video & Amazon MGM Studios business including content, marketing, and social leaders and external communications agencies to develop proactive media opportunities and narratives. Works with Amazon Communications & Corporate Responsibility (CCR) leaders in the region collaborate on cross-Amazon opportunities, ensure consistency of company-wide communications & best practices, and capitalize on global opportunities
• Execution: Establish close working relationships and positive relationship with talent and producers. Works closely with teams to plan and execute events, festival participation and screenings. Manages escalations and crisis comms for the region.
• Team Development: Develops regional and country team members.
• 10+ years of recent professional entertainment communications or public relations experience
• Bachelor's degree in communications, public relations, or a related field
• Excellent Written and Verbal Communication skills Strong attention to details and high levels of creativity
• Attention to detail and capability to work on multiple projects in parallel
• Ability to be both strategic yet handle execution
• Extensive knowledge of the entertainment landscape
• Strong in handling agencies and budgets