Head NPI & Strategy

JOB DESCRIPTION:

PRIMARY FUNCTION / PRIMARY GOALS / OBJECTIVES:
 

Responsible for managing India innovation pipeline including: insight generation, market and product scoping, financial valuations, claims and science story development and validation amongst consumers and health care professionals, contingency planning, and commercial project lead through stage-gate processes for key Abbott Nutrition brands in India – Similac, Pediasure, Ensure, Glucerna and Therapeutic Nutrition Portfolio

Job Description

• Drive consumer insight development and trend spotting, working with Marketing Insights to uncover competitively differentiated and superior product, package, and other innovation ideas tied directly to resolving a consumer need state.
• Builds value propositions translating to incremental financials opportunities with demonstrable consumer interest, addressing wider market and competitive landscape consideration.  
• Ensure pipeline sufficiency by planning innovation building blocks, together with contingency, to meet India nutrition business objectives.
• Strategic prioritization of short term and longer term innovations to drive clarity on resource management, while balancing business needs 
• Meet regularly with consumers and HCPs/KOLs 
• Work with Regional and Affiliate teams to develop affiliate innovation pipeline strategy and initiatives and support affiliates for individual pipelines across the brands.
• Seamlessly drive projects through the stage – gate processes, with close partnerships with cross functional teams – key stakeholders include Area NPI and category teams, local category teams, Finance, Nutrition Science, Product Development, PPMO, Supply chain, Medical Affairs, Regulatory and Government Affairs teams for development.
• Pulls together PIERs (Project Initiations in the system) for new product innovations with clear scoping (product, market, SKUs) and P&Ls meeting relevant financial hurdles.
• Work with business teams within affiliate and PA to refine opportunity attractiveness for new innovation concepts, and build advocacy for projects to increase alignment, size, and scope.
• Work directly with regional and affiliate marketing as well as cross functional partners (Market Insights, R&D) to continually develop and execute portfolio strategy, meeting the long-term growth needs of the brands.
• Monitor industry trends and competitor activities to identify new opportunities for the company, Review competitors’ products and suppliers proposals to identify opportunities for new products or improvements to existing ones
• Own and run the monthly NPC and EE forums with Affiliate SLT and CFTs
• Drive Margin and Profitability improvement programs for the country and work with Trade and Supply Chain team to improve Gross and Distribution Margins.
• Oversee and drive the External engagement workstream to ensure business is adequately envisaging potential challenges/ risks in the eternal environment and discussion actions to mitigate them with implications on new product/ capability development

Management responsibilities:

Team : 2

Primary responsibilities (act as lead with full accountability)

·Responsible to drive insights & ideation as well as concept and claims development.

·Stringent vetting of claims, concepts and science stories amongst target consumers and health care professionals through qualitative and quantitative studies, for proven potential.

·Pull together PIERs with full scoping, financial and cross functional assessment for new projects.

·Timely delivery of key deliverables across the stage gate process for all key initiatives.

·Creation and updation of the NPI Pipeline for every key brand

·Develop business case for new product launch and/or product revival

·Deliver the Perfect Punch for NPI / Launches through robust plans:

·Delivery of NPI financials committed. On time launch of committed NPIs

·Contribution of new products to overall sales

Experience Details

10+ Years

• Has a strong grasp of core marketing concepts and successful track record of their application.
• Strong analytical skills including business and financial management.
• A demonstrated leader; able to drive urgency for progress in self and others needing little direct supervision.
• Experienced in handling complex projects in a matrix organization with demonstrated ability to collaborate with cross-functional teams to attain business objectives.
• Experience in an international/multi-national corporation, working in global/area/local marketing team, and with R&D, Agencies, and other key cross-functional teams.
• Strong oral and written communication skills.
• More than 10 years of progressively responsible product marketing, brand management, or/and  innovation/product launch experience in either health care marketing and/or consumer packaged goods marketing.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Corporate PlanningDIVISION:ANI International NutritionLOCATION:India > Mumbai : BKC BuildingADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Not specifiedMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)