We are from Grocery and Everyday Essentials team in India. We are working on a grounds up initiative for an upcoming and fast growing e-commerce space in India. We are looking for a smart and result-oriented Growth & Marketing Manager to grow our business. This role demands the agility to navigate across multiple functions seamlessly, the resilience to thrive in a fast paced environment, excitement to handle challenges head-on and excellence in analytical abilities.
We're seeking someone who thrives on ambiguity, harnessing their first-principle problem-solving skills to drive impactful outcomes. Your ability to cultivate a customer-centric mindset, coupled with a penchant for out-of-the-box thinking, will be instrumental in navigating the complex landscape of our initiative.
This role will be responsible for conceptualizing, planning, and executing marketing campaigns across various owned and paid channels. They will strategize campaign objectives, target audience segmentation, messaging, and content creation to achieve desired marketing goals.
They will analyze campaign performance metrics and key performance indicators (KPIs) and use analytics tools to track metrics such as traffic, conversion rates, engagement metrics, and ROI, enabling data-driven decision-making and continuous optimization of marketing strategies.
This person will be involved in coordinating with the brands, category managers, designers, and other editors in similar roles across the business.
An ideal candidate will have the following qualities:
1. Excellent writing and verbal communication abilities
2. Attention to detail and ability to multitask and manage multiple projects
3. Strong analytical thinking and problem-solving abilities
4. Capable of identifying, attracting and engaging target audiences
5. Up-to-date knowledge of digital marketing trends and developments
6. Creative in devising informative, engaging and motivational digital campaigns
7. Proven marketing experience on different digital platforms
8. Knowledge of email, newsletters, push notification and display advertising campaigns
9. Understanding of landing pages optimisation, user funnels and A/B testing
10. Proficiency in using website analytics tools, ad serving tools and marketing software
11. Basic programming experience in HTML, CSS, JavaScript, SQL, XML
Key job responsibilities
1. Plan, create and execute digital marketing campaigns
2. Track campaign performance
3. Design marketing communication
4. Create marketing objectives and ensuring they are SMART (specific, measurable, achievable, relevant, and time-bound)
5. Conducting regular audits
6. Tracking marketing metrics
A day in the life
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About the team
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- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
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