Independently handle brand management responsibility for allocated brands.
Brand portfolio to include strategically important brands of the Division
• Achieve top-line, market share and bottom-line targets for the brands assigned
• Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
• Analyze market conditions and forecast sales on a regular basis
• Monitor ROI on brand strategies • Monitor competitor activities
• Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
• Develop and implement Annual Operating Plan for brand portfolio
• Undertake fieldwork to capture insights
• Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
• Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
• Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
• Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
• Lead Divisional initiatives which are of significant impact to the business / organization • Buddy to new brand managers in the team
• Mentor/Guide to management trainees in the team
Education: •
Graduate in Science / Pharmacy •
MBA/PGDBA in Sales and Marketing
Experience:
• Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager
• Additional exposure of sales preferred
• Exposure to managing Key Accounts / dealing with Key Opinion Leaders
• Experience in managing new launches
The base pay for this position is
In specific locations, the pay range may vary from the range posted.