Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Senior Manager
Management Level: 06/ Senior Manager
Location: Bangalore
Must have skills: Salesforce Marketing Cloud
Good to have skills: Pardot
Experience: Minimum 12+ year(s) of experience is required
Educational Qualification: MBA/PGDM from a tier 1 or 2
Job Summary:
You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.
Roles & Responsibilities: As part of the team, you will drive the following:
- Design new campaign strategies and marketing plans across all channels.
- Conduct client’s Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
- Experience developing next best action strategies.
- Developing business case for campaign strategies, technology solutions.
- Experience with value architecting.
- Derive insights for campaign, work on Campaign attribution and optimization strategy.
- Define campaign Key Performance Indicators and track them throughout the campaign lifecycle.
- Identifying marketing process improvement opportunities and re-define the processes.
- Lead and managed at least 2 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty.
- Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
- Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.
Professional & Technical Skills:
- Experience with building a capability/ offering in their organization from scratch.
- Preferably have good hands-on experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
- Good consulting, techno-functional and project management experience is preferred.
- Stakeholder Management: Experience in working with middle to senior management levels within existing organization /client organizations.
- Excellent oral and written communication skills
- Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
- Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
- Proven success in navigating global matrixed environments and / or experience in client facing roles.
- Ability to work effectively in a remote, virtual, global environment.
- Ability to work in a fast paced and unstructured environment.
Additional Information:
- Overall experience of 12+ years in designing / managing marketing campaigns with at least 6-7 years of hands-on functional consulting experience preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience
- MBA from a tier 1 or 2 college.
- Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
- Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
- Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
- Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
- Ability to use insights for campaign and strategy optimization.
- Ability to drive large engagements independently.
- Ability to establish and build on working relationships effectively.
- Experience in managing mid-sized/large teams.
- Experience in working with middle to senior management levels within existing organization /client organizations.
- Strong experience in shaping and driving engagements and ability to lead project teams.
About Our Company | Accenture
About Accenture Strategy & Consulting:
Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network
Accenture Global Network | Accenture in One Word
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About Accenture
Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
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