Job Title - GN - SONG - MT - Marketing Automation - Consultant
Management Level: 9-Team Lead/Consultant
Location: Bengaluru, BDC10A
Must-have skills: Adobe Real-Time CDP
Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.
Job Summary:
This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.
Roles & Responsibilities:
Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.
The key responsibilities will include the following
- Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness.
- Provide expert advice on selecting the most suitable B2B marketing automation platform.
- Gather business requirements, design process & solution for implementation of marketing automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, Pardot
- Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs
- Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, Pardot
- Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact
- Develop documentation and training materials to support ongoing platform usage and skill development.
- Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments.
- Aside from client delivery, the selected candidate will also drive business development efforts.
Bring your best skills forward to excel at the role:
- Excellent oral and written communication skills
- Creating and maintaining client relationships
- Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies
- Proficient in marketing research and analysis
Professional & Technical Skills:
- Relevant experience in the required domain.
- Strong analytical, problem-solving, and communication skills.
- Ability to work in a fast-paced, dynamic environment.
- Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM)
- Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques.
- Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys
- Have knowledge of lead management in CRM (across marketing ,sales and service), B2B Marketing processes, MQL, SQL etc.
- Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, Eloqua
- Strong oral and written communication skills, including presentation skills.
Additional Information:
- Opportunity to work on innovative projects.
- Career growth and leadership exposure.
About Our Company | Accenture
Experience: 8-10Years
Educational Qualification: Any Degree
About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.
Visit us atwww.accenture.com
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
