Job Title - GN -SONG - MT - Digital Marketing- SEO/CRM SME - Senior Manager
Management Level : 06 - Senior Manager
Location: Bangalore/ Gurgaon/Mumbai
Must have skills: Technical & On-Page SEO Optimization, CRM Software Proficiency
Good to have skills: Data & Analytics, marketing automation
Roles & Responsibilities:
- SEO Strategy & Execution – Develop and implement comprehensive SEO strategies, including technical, on-page, and off-page optimization to drive organic growth.
- CRM Management & Customer Retention – Oversee lead segmentation, automation workflows, and personalized marketing campaigns to enhance customer engagement and loyalty.
- Data Analysis & Performance Tracking – Monitor SEO rankings, organic traffic, customer interactions, and CRM conversion metrics, leveraging tools like Google Analytics, Search Console, Salesforce, and HubSpot.
- Content & Keyword Optimization – Ensure SEO-driven content strategies, keyword research, and metadata enhancements to improve search visibility and user engagement.
- Marketing Automation & Campaign Execution – Lead email marketing, drip campaigns, and CRM integrations to optimize customer touchpoints and drive conversions.
- Cross-Functional Collaboration – Work closely with content, development, sales, and marketing teams to align SEO and CRM strategies with business objectives.
- Industry Trends & Compliance – Stay updated on Google algorithm changes, AI-driven SEO, GDPR/CCPA compliance, and CRM best practices to ensure continued growth and data security.
Professional & Technical Skills:
- SEO & CRM Software Expertise – Proficiency in tools like Google Search Console, Ahrefs, SEMrush, Moz for SEO and Salesforce, HubSpot, Zoho CRM for customer relationship management.
- Technical SEO & Website Optimization – Strong knowledge of site architecture, indexing, schema markup, Core Web Vitals, and mobile-first SEO.
- Data Analytics & Performance Tracking – Ability to track and analyze SEO rankings, organic traffic, customer behavior, and conversion metrics using Google Analytics (GA4), Tableau, and CRM dashboards.
- Marketing Automation & Lead Nurturing – Experience with email marketing, drip campaigns, customer segmentation, and AI-driven automation workflows.
- Content Strategy & Keyword Optimization – Expertise in keyword research, content planning, metadata optimization, and search intent-based strategies.
- Integration & API Management
Additional Information:
- The ideal candidate is a data-driven, strategic thinker with expertise in SEO, CRM automation, and customer engagement, possessing strong analytical skills, cross-functional collaboration abilities, and a deep understanding of digital marketing trends, AI-driven optimization, and compliance regulations.
About Our Company | Accenture (do not remove the hyperlink)
Experience:12 years of experience
- Educational Qualification: MBA Job Summary:
We are seeking a Senior SEO & CRM Specialist to drive organic growth, customer engagement, and retention strategies. This role requires expertise in technical SEO, content optimization, link-building, and performance analytics to improve search rankings and website traffic. Additionally, the candidate will oversee CRM strategy, customer segmentation, marketing automation, and lead nurturing to enhance customer lifetime value and optimize sales pipelines. The ideal candidate will have hands-on experience with SEO tools (Google Search Console, Ahrefs, SEMrush) and CRM platforms (Salesforce, HubSpot, Zoho), ensuring a data-driven approach to user acquisition and retention. Strong analytical skills, cross-functional collaboration, and a deep understanding of SEO trends, algorithm updates, and CRM workflows are essential for success in this role.
About Accenture
Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us atwww.accenture.com
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