Job Title - GN-SONG-MT- Content Management - Manager
Management Level: 7-Manager
Location: Pune, PDC3B
Must-have skills: Content Strategy
Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.
Job Summary:
This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.
Roles & Responsibilities:
Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.
The key responsibilities will include the following:
- Gather business requirements and translate them into content platform functional specifications and process flows, solution design for implementation of DXPs/ CMS, DAM.
- Collaborate with clients and Accenture stakeholders to implement DXP, DAM, content platform solution and assist in change management and adoption of the new tool/process.
- Apart from deep understanding of AEM OOTB components, able to design functional solution for custom development or 3rd party tool integrations needed as per the client needs.
- Strategize for content format, SEO optimized content. Design and execute processes for DCO (Dynamic creative optimization), landing page optimizations to scale the traffic and leads from organic search. Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth.
- Perform content Management /AEM capability assessments and design future roadmaps for clients.
- Work on assessing, designing content supply chain for clients including GenAI aspects.
- Aside from client delivery, drive business development efforts and thought leadership in the content strategy, content management, content supply chain and digital marketing space.
Key Skills:
- A strong understanding of the fundamentals of Digital Marketing and evolving CMS platform landscape
- An understanding of the P2P customer journey and enabling the content and content systems across the journey
- An understanding of key digital metrics like reach, impressions, engagement rate, etc.
- A thorough understanding of the content platforms and features and integration with larger MarTech ecosystem including workflow management system and analytics
- An ability to work closely with business teams including product owners and technology teams.
- An understanding of on-page SEO & keyword research, web analytics and tagging
- A keenness to adapt to learn and adapt to new technology in the digital realm.
In addition, to excel at the role, you will also need to have.
- An ability to work with the leadership to support business development and thought leadership.
- Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.
- Strong communication and presentation skills to share the perfect pitch with key stakeholders.
- Strong client handling skills to develop, manage and deepen relationships with key stakeholders.
- Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
- Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.
- Identify new opportunities, develop solutions, and own proposals end to end.
- Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.
Professional & Technical Skills:
- Relevant experience in the required domain.
- Strong analytical, problem-solving, and communication skills.
- Ability to work in a fast-paced, dynamic environment.
- Proficient understanding of all DXP/CMS components and features like DAM, workflows, personalization, sites, how to overlay components for customizations, integration with content development suites/ remaining Martech components/ platforms.
- Hands on experience with enterprise DXP/CMS tools such as AEM, AEM assets, Sitecore etc. Proficient understanding and working experience of DXP/CMS functionalities such as for AEM, creating and maintaining functional specifications for new AEM templates, AEM components including authoring widgets, custom widgets, and workflow customization/creation.
- Experience in distributing content efficiently and measuring impact across owned & earned channels (Website, email, blogs, social media pages, you tube etc.) and external channels such as LinkedIn, Quora, Twitter, Instagram, Reddit and content discovery platforms such as Taboola, Outbrain etc.
- Proficient understanding of cross-browser, cross device compatibility needs, SEO fundamentals.
- Working experience with JIRA, Confluence, or similar tools. Working experience with Agile methodology and Scrum practices, writing user stories
- Monitoring trends, analyzing data, to optimize content marketing campaigns. Identifying marketing process improvement opportunities
- Developing / supporting development of MarTech/AdTech platform technology
- Exposure to E2E content supply chain and good to have GenAI exposure.
- Experience in working with middle to senior management levels within existing organization / client organizations.
- Experience in working across multiple industries.
Additional Information:
- Opportunity to work on innovative projects.
- Career growth and leadership exposure.
About Our Company | Accenture
Experience: 12-14Years
Educational Qualification: Any Degree
About Accenture
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