GN - Song - MT - Brand and Creative - Print Artworker - Senior Analyst

The Strategy & Consulting Global Network Song Practice

Job Title - Copywriter + Analyst + The Strategy & Consulting Global Network Song Practice

Management Level: 10 - Analyst

Location: Mumbai

Must have skills:

Static and animated content creation

Good to have skills:

• Basic knowledge of SEO principles, including keyword research and optimization.
• Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads.
• Familiarity with social media analytics tools to gauge campaign performance.

Job Summary

Create engaging and persuasive content for various mediums including websites, social media, email campaigns, and ads. Collaborate with creative teams to develop and visualize compelling campaign ideas. Adapt content for different platforms, ensuring consistency and effectiveness, while maintaining brand guidelines and quality standards. Manage multiple projects, meet deadlines, and stay updated on industry trends.

Join our team of SONG who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will work on transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of these, you will drive the following:

• Creative Writing: 

• Craft clear, persuasive, and engaging copy for various mediums, including websites, social media, email campaigns, ads, sales literature, POSMs, and more 
• Develop original ideas & concepts aligned with project briefs, brand tone, and target audiences

• Conceptualization: 

• Collaborate with creative directors, designers, and marketing teams to develop compelling campaign ideas and storytelling approaches 
• Work towards creating detailed storyboards and content outlines to visualize concepts before presenting ideas to concerned stakeholders 

• Content Adaptation: 

• Adapt content for different platforms and formats. Ensuring consistency and effectiveness across channels. 
• Localise or tailor message for regional or demography-specific campaigns 

• Editing and Proofreading: 

• Review, refine, and proofread copy to meet quality standards and ensure error-free deliverables 
• Maintain a meticulous eye for detail to uphold brand guidelines in all communications 
   

• Project Collaboration: 

• Work closely with clients to understand project objectives, tone, and messaging requirements 
• Communicate with stakeholders via calls, chat, or email to align on expectations and deliverables 

• Performance Optimization: 

• Conduct research to stay updated on industry trends, competitors, and audience preferences 
• Integrate feedback from clients or stakeholders to improve and iterate on content 

• Time and Project Management: 

• Manage multiple projects simultaneously, ensuring timely delivery of high-quality work 
• Stay flexible and efficient in fast-paced, deadline-driven environments

• Compliance and Standards: 

• Ensure all copy adheres to brand guidelines, legal requirements, and compliance standards 
• Maintain documentation of content workflows, approvals, and project histories 

Bring your best skills forward to excel at the role:

• Writing and Editing Tools 

• Content Management Systems (CMS) 

• SEO Techniques 

• Social Media Platforms 

• Analytics Tools  

Read about us.

• Blogs

Your experience counts!

• Post Graduate or Graduate  in Marketing/Advertising or BMM or Other PG Mass Media Degree
• Candidate with at least 4+ years of hands-on experience on static and animated content creation

Must have skills:

Static and animated content creation

Good to have skills:

• Basic knowledge of SEO principles, including keyword research and optimization.
• Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads.
• Familiarity with social media analytics tools to gauge campaign performance.

What’s in it for you?

• An opportunity to work on transformative projects with key G2000 clients
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

Experience: Candidate with at least 4+ years of hands-on experience on static and animated content creation

Educational Qualification: Post Graduate or Graduate  in Marketing/Advertising or BMM or Other PG Mass Media Degree

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.