Job Title – Content Writer + Analyst + The Strategy & Consulting Global Network Song Practice
Management Level: 11 - Analyst
Location: Mumbai
Must have skills: Content creation (including static & video assets)
Good to have skills:
- Basic knowledge of SEO principles, including keyword research and optimization
- Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads
- Familiarity with social media analytics tools to gauge campaign performance
Experience: Candidate with at least 3+ years of hands-on experience with content creation
Educational Qualification: Post Graduate or Graduate in Marketing/Advertising or BMM or Other Graduate Mass Media Degree
Job Summary:
We are seeking a Content Specialist to create high-quality, engaging, and SEO-optimized content across various channels, including blogs, social media, and marketing materials. This role involves editing, research, and content optimization to ensure clarity, accuracy, and brand consistency. You will collaborate with cross-functional teams, analyze content performance, and manage multiple projects while adhering to brand and compliance standards.
Roles & Responsibilities:
- Content Creation:
- Develop high-quality, engaging, and SEO-optimized content for various channels, including websites, blogs, whitepapers, social media, email campaigns, and more
- Create thought leadership articles, case studies, and product-centric content that aligns with brand goals
- Create brochures and point of sales materials
- Editing and Proofreading:
- Edit and proofread content to ensure grammatical accuracy, clarity, and consistency with brand tone and style
- Review and refine user-facing content to meet high-quality standards and eliminate errors
- Research and Analysis:
- Perform thorough research on industry trends, topics, and competitors to deliver credible and relevant content
- Analyse content performance metrics to iterate and improve strategies for better engagement
- Collaboration:
- Work closely with marketing, design, and product teams to ensure alignment between content and overall campaign goals
- Partner with designers to create visually appealing and content-rich assets, such as infographics and presentations
- Content Optimization:
- Optimise web content for search engines (SEO) using targeted keywords, metadata, and link-building strategies
- Adapt and repurpose content for different formats and platforms to maximise reach and impact
- Project Management:
- Manage multiple content projects simultaneously, ensuring timely delivery while maintaining quality
- Stay flexible and efficient in a fast-paced, deadline-driven environment
- Compliance and Documentation:
- Ensure all content complies with legal and brand standards, including accessibility and regulatory requirements
- Maintain organised project files, style guides, and documentation for easy handoff and collaboration
Professional and Technical Skills:
- Content Writing & Editing
- SEO & Digital Marketing
- Research & Analytics
- Project Management & Collaboration
- Technical Proficiency (CMS, Analytics, Design Tools)
About Our Company | Accenture
Experience: Candidate with at least 3+ years of hands-on experience with content creation
Educational Qualification: Post Graduate or Graduate in Marketing/Advertising or BMM or Other Graduate Mass Media Degree
About Accenture
Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us atwww.accenture.com
Equal Employment Opportunity Statement
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Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
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