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The Global Network SONG Practice | Design and Digital Products


Join our team of GN SONG consultants who solve customer facing challenges at clients spanning sales, service, marketing, design and digital products to accelerate business change.


Practice: GN SONG I Areas of Work: Design and Digital Products | Level:  Senior Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad, Kolkata | Years of Exp: 12+ Years


Explore an Exciting Career at Accenture


Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?


Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Global Network SONG practice.


The SONG practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will work on transformation services driven by key offerings like Marketing Transformation, Commerce & Sales, and Advanced Customer Engagement. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.


The Practice – A Brief Sketch


The  Strategy & Consulting Global Network Song practice is aligned to the Global Network Practice of Accenture and works with clients across their growth & product innovation, marketing, sales, and services functions. As part of the team, you will help deliver ‘Growth’ for clients across industries, by enabling them to reorient their organization around customer needs and rapidly launch new products, services, and businesses.


These services help our client design, build, test and scale products and services, find product-market fit and de-risk new ventures.


You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can enable growth. As part of the team, We are seeking a highly motivated and skilled Design and Digital Products Specialist to join our dynamic team. The ideal candidate will have a passion for design and a strong understanding of digital products. You will play a key role in driving the strategy, development, and launch of innovative products and features that enhance the customer experience and drive business growth. We are looking for the below skill sets/area of experience.


  • Product Strategy: Define and execute the product strategy and roadmap based on customer needs, market trends, and business goals. Identify new opportunities for product innovation and differentiation. Collaborate with stakeholders to define product requirements and develop a strategic roadmap for design and digital products.
  • Stakeholder Management: Communicate product plans, progress, and results to stakeholders at all levels of the organization. Build strong relationships with internal and external partners to drive alignment and collaboration.
  • Innovation: Drive innovation and experimentation by testing new ideas and features
  • User Research – Deep understanding of UX Research to create personas and identify the best practices & design principles through benchmarking. Experience in performing heuristic evaluation to identify the experience gaps.
  • UX/UI Design: Experience in creating wireframes & high-fidelity visual designs using industry standard design tools.
  • Usability Testing – Provide guidance to the team in designing & performing user experience test with customers to gather feedback around prototype’s usability , accessibility & desirability.
  • Continuous Improvement: Stay updated on industry trends and best practices in design and digital products. Identify opportunities for innovation and improvement.
  • Cross-Functional Collaboration: Work closely with engineering, design, marketing, and other cross-functional teams to drive product development from concept to launch.
  • Product Launch: Plan and execute product launches, including coordinating with marketing, sales, and customer support teams. Develop go-to-market strategies and drive product adoption and engagement.
  • Performance Tracking: Monitor product performance and KPIs. Analyze metrics and user feedback to evaluate product success and identify areas for improvement. Iterate on product features based on user feedback and data insights.
  • Conduct comprehensive market assessment analysis to identify market size, trends, disruptors, competitive landscape/strategies and uncover shifting and emerging customer needs. Identify pain points and ideate Concepts to address. Test and learn to refine, validate & prioritize.
  • Lead an internal diagnostic to understand current strategy, proprietary gifts, past growth initiatives, results and mindsets of the organization.
  • Formulate overall strategy to target growth opportunities by leveraging client, market, and human insights.
  • Design initial product vision, user journey, and MVP requirements and operational plan for prioritized concepts
  • Quantify value of new propositions and formulate a go-to-market approach. Determine levels of confidence in the value case and a testing plan to reduce risk in the growth opportunity.
  • Determine the potential impacts to organization design or operating model to enable growth.
  • Define and install growth governance, ways of working & talent strategy

Bring your best skills forward to excel at the role:


  • Good Consulting experience is preferred.
  • Experience in working with middle to senior management levels within existing organization / client organizations.
  • Aside from a keen eye for design details, require having a strong sense of behavioral science:  Identify and articulate nuanced insights.
  • Drive change by communicating compelling design story to develop and impact the product strategy and design.
  • Excellent oral and written communication skills
  • Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
  • Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
  • Proven success in navigating global matrixed environments and / or experience in client facing roles.
  • Ability to work effectively in a remote, virtual, global environment.
  • Ability to work in a fast paced and unstructured environment.
  • Exposure to the process of developing capability.

Read about us


  • Blogs

Your experience counts!


  • Minimum 8 years experience
  • UX/UI experience
  • Must have worked on Proposals and contributed to business development work
  • Must have managed large teams and support the growth of new offering and capability
  • Strong oral and written communication skills, including presentation skills
  • Has an inquisitive nature with a strong desire to learn
  • MBA is preferred

What’s in it for you?


  • An opportunity to work on transformative projects with key G2000 clients.
  • Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
  • Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
  • Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities.
  • Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:


Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com


About Accenture Strategy & Consulting:


Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network


Accenture Global Network  | Accenture in One Word


At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.


About Accenture


Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us atwww.accenture.com



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