Full Stack Engineer (with Strong Frontend Knowledge, React & Salesforce)

Full Stack Engineer (with Strong Frontend Knowledge)

Position Overview:

The Full Stack Engineer will be responsible for both frontend and backend development tasks related to the Referral Landing Page and Referral Campaigns Optimization. With a strong frontend background, the engineer will focus on ensuring referral pages are fully optimized for performance, scalability, and seamless integration within Salesforce CRM to drive a high volume of referrals.

Responsibilities:

• Design, develop, and maintain Referral Landing Pages with an emphasis on user experience, responsiveness, and performance optimization. ● Integrate referral campaign logic and tracking mechanisms directly into the Salesforce CRM, ensuring accurate data flow and reporting.
• Collaborate with marketing and sales teams to implement referral campaign ideas and test variations for improved conversions.
• Optimize referral page and campaign performance to handle high traffic and deliver seamless user experiences.
• Ensure smooth data flow between referral landing pages and Salesforce, enabling real-time tracking and actionable insights.
• Monitor and enhance the performance of referral campaigns by analyzing metrics within Salesforce and implementing necessary optimizations.
• Troubleshoot, debug, and resolve issues related to Salesforce integrations and referral campaign workflows.

Qualifications:

• 4+ years of experience in full-stack development with a focus on Salesforce technologies.
• Expertise in HTML5, CSS3, JavaScript, and frameworks like React.js or Next.js for creating responsive and user-friendly landing pages.
• Proven experience optimizing landing pages and campaigns for performance and user engagement.
• Strong understanding of Salesforce Marketing Cloud and its application in referral campaign management.
• Familiarity with Salesforce reports and dashboards for monitoring referral performance.
• Experience in A/B testing for campaigns to optimize conversions and referral engagement.
• Exceptional problem-solving skills and the ability to work collaboratively with cross-functional teams.

Preferred Skills:

• Experience with Salesforce Experience Cloud for building customer-facing referral portals.
• Knowledge of Salesforce security best practices and fraud prevention in referral systems.
• Understanding of gamification strategies to boost user engagement in referral campaigns. This role is essential in creating and managing referral landing pages and campaigns fully integrated with Salesforce, ensuring a seamless user experience and measurable success.

Location: Chennai