Percona is a leader in open-source database software and services, delivering enterprise-grade solutions for MySQL, MongoDB, PostgreSQL, and MariaDB users. We empower businesses to leverage the benefits of open-source technology for performance, scalability, and reliability in data management. As we continue to grow, we are seeking a talented Field Marketing Manager for the APAC region to drive demand generation and build strong customer relationships through Percona-led events, campaigns, and programs. The Field Marketing Manager will be responsible for planning, executing, and managing small-scale, high-impact marketing events across the APAC region. This role will focus on Percona-led events such as roundtables, private dining experiences, hospitality events, lunch-and-learns, and webinars. The Field Marketing Manager will work closely with the sales, demand generation, and customer success teams to generate pipeline, accelerate deal closure, and increase brand awareness. You will be responsible for executing targeted marketing activities that resonate with our Ideal Customer Profile (ICP) and driving meaningful engagement with prospects and customers.
What Will You Do:
Event Planning & Execution:
Plan, coordinate, and execute small-scale, high-touch marketing events such as roundtables, private dining, hospitality events, lunch-and-learn sessions, and webinars.
Own end-to-end event logistics, including venue selection, invitations, vendor management, and follow-up and tracking leads to revenue.
Work closely with the sales team to align event strategy with pipeline goals and ensure appropriate attendance from target accounts.
Collaborate with product and marketing teams to craft relevant content and agendas that resonate with target audiences.
Lead Generation & Pipeline Acceleration:
Develop and execute regional field marketing strategies and campaigns to support lead generation and accelerate pipeline growth and carry MQL and SQL targets for the region.
Use account-based marketing (ABM) principles to target key decision-makers and high-value accounts in Percona’s target verticals, utilizing our intent platform, 6Sense.
Ensure all events and regional campaigns are tightly aligned with business objectives and contribute to marketing and sales goals.
Customer & Partner Engagement:
Develop creative strategies to engage prospects, customers, and partners at in-person and virtual events.
Build strong relationships with sales teams to ensure proper follow-up, and collaborate on post-event activities, such as lead nurturing and sales acceleration.
Measure event success by tracking engagement, lead conversion, pipeline growth, and ROI for each initiative.
Collaboration & Coordination:
Work cross-functionally with the sales, demand generation, content, PR and solutions marketing teams to align field marketing fforts with broader campaigns.
Partner with external vendors and venues to execute high-quality, seamless events.
Provide regular reports and insights on event performance, including attendee feedback and overall program effectiveness.
Brand Awareness & Thought Leadership:
Support Percona’s thought leadership efforts by organizing and promoting webinars utilizing our On24 webinar platform, workshops, and intimate networking events.
Ensure events support the brand narrative and effectively communicate Percona’s value proposition for open-source database solutions.
Your Experience:
3+ years of experience in field marketing or event marketing, preferably within the tech or open-source industry.
Proven track record of planning and executing high-impact events for senior IT decision makers
Experience working in a regional marketing role, with a focus on the APAC region.
Skills & Competencies:
Strong project management skills with the ability to manage multiple events simultaneously.
Excellent communication and interpersonal skills, with the ability to work closely with sales, partners, and customers.
Creative thinker with a knack for developing engaging event formats that drive results.
Analytical mindset with experience measuring and reporting on the success of field marketing programs with a data driven mindset.
Familiarity with ABM strategies and how they integrate into field marketing efforts.
Tools:
Experience with marketing and sales platforms such as HubSpot, On24, Zoom, Foleon, 6Sense and Salesforce
Other Requirements:
Ability to travel as needed to support in-person events (up to 30% travel).
Self-starter with the ability to work independently in a remote environment.
Percona's Lifestyle
Enjoy the freedom to work remotely!
With top talent sourced globally, you will enjoy an international and culturally diverse team
Flexibility in your working hours means you can prioritize your personal life, pursue hobbies, volunteer, and stay activeOur internal programs include groups like:
The Percona Adventure Team: This team embarks on unforgettable journeys to breathtaking locations around the world for activities such as mountain climbing, hiking, white water rafting, and more.
Women Transforming Technology is a grassroots program committed to building a supportive community of women in technology. Their goals are to connect, empower, and inspire women in all areas and levels of the organization.
Flow days: Fridays at Percona are for focusing on finding your workflow. Meetings and distractions are limited on Fridays so you can focus on getting things done.
FryDays: With Percona being so globally dispersed there are not many holidays that overlap for everyone. FryDays are four Fridays each year where everyone at Percona can unplug and enjoy the same 3-day weekend.
Gain all of this and more by becoming a part of our organization!
