Description
Overview of job: EssenceMediaCom is looking for a Associate Business Director based out of Mumbai. You will be the leading the media mandates for some of the key clients for FMCG client for EssenceMediaCom. Your understanding of inclination towards strategic thinking for media planning & business reconciliation will be added advantage on as you’ll be leading an integrated team. Reporting of the role This role reports to the Client Lead 3 best things about the job:
You would be working in one of the most exiting agencies and leading FMCG accounts
Scope to work on various target segments
Systematized working process
Vertical Learning Curve
Measures of success – In three months:
You would be expected to have full understanding on your portfolio of brand/s
Understand the different stakeholders within agency and start building relationship with them.
Helping your team to craft the agency response to the client briefs.
In six months:
Ability to lead strategic & executional discussions with clients.
You should be able to have full understanding of what is happening on your clients & lead your team in that aspect.
Be visible as the leader of your team within the agency as well as with clients
Start interacting with our regional agency teams on client where applicable
In 12 months:
Lead the annual planning process for our clients.
Be the seamless bridge between local clients & regional/global agency team.
Converse on measurement metrics across touchpoint based on campaign objectives
Win awards in both internal and external forums like FOM, Cannes, Smarties, RAMAI, etc.
Ability to start driving agency KPIs; balanced with client KPIs
Leading client engagement for a set of accounts with total billing 500+ cr. You’ll need to have a thorough knowledge of traditional media, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, analysis to showcase efficiencies
Responsibilities of the role:
Brand guardianship on assigned brands
Build a relationship as the client’s strategic advisor on all communication related issues related to the brand / category
Clarify, formalize and manage client expectations on an ongoing basis.
Develop strategic thinking for the brands handled
Supervise and lead Annual Operating Plans and Communication Review work with teams
Be the key contact for the Brand/Media Manager for the set of brands handled
Push the planning thinking by utilizing MediaCom’s research, systems and tools
Search and reapply regional/ global learnings
Create monthly media reviews/reports
Proactively use all information to address P&G business issues
Lead conceptualization of local media campaigns/initiatives
Team supervision and development
Lead and manage the sub-teams, maintaining high level of motivation amongst team members
Ensure basic training and orientation of new team members and Mediacom/P&G
Ensure strict adherence to all SOPs and audit rules
