Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Summary:
Freshworks is seeking an experienced Director of Product Marketing to drive the growth of our flagship ITSM offering, Freshservice. In this role, you will define and execute strategies to amplify product messaging, enhance market positioning, and support revenue growth. Reporting to the Senior Director of Product Marketing, you will bridge go-to-market and product teams to deliver impactful marketing initiatives. Strong storytelling skills, a deep understanding of buyer personas, and the ability to craft compelling narratives are essential.
Key Responsibilities:
Strategic Leadership
Develop and execute product marketing strategies to drive revenue and adoption for Freshservice
Lead go-to-market planning to align with corporate revenue and retention goals
Product Messaging and Positioning
Craft compelling messaging to differentiate Freshservice in the market
Ensure consistent narratives across campaigns and customer communications
Market Understanding
Deeply understand buyer personas to tailor marketing strategies
Conduct market research and competitive analysis to inform product strategy
Content and Sales Enablement
Oversee creation of marketing collateral and sales tools to support the sales team
Develop case studies and narratives showcasing Freshservice’s value
Team Leadership
Manage and mentor a team of product marketing professionals
Foster a culture of innovation and collaboration
Performance Measurement
Track KPIs such as revenue growth and campaign effectiveness
Use insights to refine strategies and optimize results
Experience 8+ years in B2B product marketing, with 3+ years in leadership roles. SaaS experience preferred.
Education Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
Skills Strong storytelling, communication, and leadership skills; proven expertise in go-to-market strategies
Market Insight Ability to analyze competitors and understand buyer personas
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.