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Job Description Summary:
Please note: This is not a Remote role and will require the incumbent to be based in Gurugram, India and work a hybrid setup. This is an Individual Contributor role.
Working towards delivering our 2030 moonshot, our leaders have a vital role to play in engaging our associates across globe, telling our story internally and externally and bringing our narrative to life. We are currently seeking a dynamic and experienced Communication Manager to join our Public Affairs, Communications and Sustainability (PACS) team. You will lead the development of our leadership engagement strategy, whilst supporting in the delivery of our narrative to different audiences, across different touchpoints, in different multimedia formats.
What You’ll Do for Us
Protect brand image and corporate reputation by building a good relationship with Operating Unit (OU) PACS leads & community, leveraging global capability across digital (social media, website, AI chat bot) to provide answer to their daily crisis & proactive campaigns & key topics.
Manage Incident Management and Crisis Resolution (IMCR) risk through initial risk assessment on a daily base.
In coordination with central team, PACS Digital OU is responsible for monitoring, alerting, benchmarking, and reporting global, OU & market crisis 24/7 leveraging Sprinklr, News Whip.
Provide alerting to the corporate teams, so they can provide guidance into how to cascade potentially critical topics into OUs/markets.
Follow tagging & protocols in OU. Monitoring includes brands, portfolio, company matters, sustainability, Public affairs matters, Leadership Teams, cyber security risks and potential emerging threats / geopolitical context dependent. (i.e., Ukraine)
Manage Consumer communication directly on behalf of KO system as an Active Ambassador
Management of daily issues, consumer complaints and problem solving in company handle
Deliver high quality service/information to consumers and interact with them in order to further strengthen corporate and brand reputation
Operate and interact with global/region resources (MPS Data, MPS VCM, IMX, PAC, K&I) to fully leverage the potential of a networked organization
Operations:
Budget management
Create relevant routines and processes with local PACS stakeholders
Digital Communication:
Lead digital consumer communication (SNS, website, etc.)
Manage publishing calendar cycle in sync with other regions
Consumer Voice Analysis:
Basic understanding of data analysis (quantitative and qualitative)
Gather, analyze and deliver social media metrics and consumer insights to internal stakeholders
Manage daily issues/consumer complaints and quickly analyze/report to internal stakeholders such as IMCR team to ensure compliance and risk management.
OU / Market Support:
Local crisis monitoring, optimization, automation and alerting is key to maintain commercial, bottler, government, and market relations when we manage crisis.
As a unified automated service, all OUs access same metrics for different topics while having benchmarks to trigger potential IMCR plans or not.
Provide OU PACS leads with ad-hoc reporting as needed depending on local context/brands. OUs have a portfolio between 1-45 markets & 1-80 brands that we monitor according to agreements.
Local PACS function stakeholder management, routines, global / OU liason in key OU needs, accountable global services lead in the market
Qualifications & Requirements
A minimum of 5-8 years of related work experience. The required focus is on the relevance of the recent work they've done as it pertains to this role.
Work experience/passion for consumer communication
Native Local language capability + English written & oral
Basic knowledge of digital communications
Excellent communication skills with consumers
Good IT/computer literacy (e.g. MS Word, Excel, PowerPoint, Outlook)
Risk management experience
Knowledge of public relations fundamentals (if the candidate is from outside the company)
Work experiences within Coca-Cola system is preferable
Reporting capability translating data into insights related to the changing consumer engagement preferences and technology/Artificial Intelligence trends
Strong consumer/customer service orientation
Proven problem-solving skills
Executive-level communication experience
Ability to build value-based relationships
Proven decision-making, multi-tasking, and influencing skills
Ability to analyze data to establish and monitor performance metrics, determine resource needs and manage cost to serve.
Operations management experience
Process development/performance management experience
What We’ll Do For You
Purpose Driven: Purpose-driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
Global Connections: You can develop, enhance, and maintain global connections to move faster and learn from others.
Community of Belonging: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered lets you bring your best self to work.
What can help you be successful in the role?
Growth Behavior:
Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
Smart Risk: Makes bold decisions/recommendations.
Externally Focused: Understands the upstream and downstream implications of his/her work.
Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
Leadership Behavior
Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.
Collaborate with the System, Customers and Key Stakeholders
Develops Self and Others: Develop self and support others' development to achieve their full potential.
Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.
What We Can Do for You:
Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.
International Experience: Become part of international projects and work along multicultural teams, through our global network.
Skills:
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
اطلب مساعدة الخبراء لكتابة سيرة ذاتية مميزة.