Title: Director of Marketing Operations
Function: Marketing
Level: M4
What You Will Do
The Director of Marketing Operations will play a critical role in supporting the AECO Sector VP of Marketing by providing strategic support, managing critical projects, driving executional efficiency, fostering effective communication and ensuring alignment across the business. This role is both advisory and operational and requires strategic aptitude, analytical skills, and strong project management skills. You must be able to collaborate with global leaders across the organization to drive operational efficiencies, influence cross-collaboration efforts and unlock opportunities. This role has high visibility and high impact and will be critical in driving the organization’s performance and efficiency.
Key Responsibilities:
Act as a strategic advisor to the VP, providing insights and recommendations on data strategies, operational efficiency, and Marketing Campaign Performance.
Building Marketing Operations team: Auditing current team needs and systems, defining the data and technology strategy and roadmap and growing a high-performing team
Owning and managing key marketing processes (lead scoring and process)
Ability to provide recommendations for targeting strategy and segmentation, paid media optimizations, and insights into CAC, LTV and ROI.
Understanding of user journeys and how you optimize them to deliver the right message to the right customer at the right time.
Experience with A/B testing from hypothesis formulation to measurement and distilling business impact.
Collaboration skills as this role will require you to partner across teams to drive targets and forecasts, enable tagging and data collection across 1st and 3rd party data.
Experience in developing and building self-serve reporting platforms and analytical products (dashboards) to enable quick access to business insights, help drive business decisions and identify optimization opportunities.
Be comfortable navigating fragmented and disparate data sources
Deep technical knowledge of SQL, Python (preferred), BI tools (e.g. Domo, Google Analytics, etc,)
Requirements:
10+ years of progressive experience in a technology focused enterprise-scale business, project management, corporate strategy, business development, go to market operations, or similar roles.
Bachelor's degree in business administration, management, or a related field. MBA or equivalent experience is a plus.
Strong ability to understand complex go-to-market dynamics and models.
Very strong financial modeling and excel/google sheet skills. Experience in budget development and OKR management.
Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
Highly organized and detail-oriented, with the ability to manage multiple priorities.
Demonstrated ability to maintain confidentiality, exercise good judgment, and thrive in a fast-paced environment.
Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
Proficiency in project management tools, collaboration software, and Google Suite.
Proven track record of managing complex projects and driving cross-functional collaboration.
Demonstrated leadership skills, with the ability to mentor and develop team members.
Dedicated to the world’s tomorrow, Trimble is a technology company delivering solutions that enable our customers to work in new ways to measure, build, grow and move goods for a better quality of life. Core technologies in positioning, modeling, connectivity and data analytics connect the digital and physical worlds to improve productivity, quality, safety, transparency and sustainability. From purpose-built products and enterprise lifecycle solutions to industry cloud services, Trimble is transforming critical industries such as construction, geospatial, agriculture and transportation to power an interconnected world of work. For more information about Trimble (NASDAQ: TRMB), visit: www.trimble.com