Director Market Research & Business Performance

Ready to help shape the future of healthcare?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Job Purpose

Digital Fuel is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers and GSK. ​We are a diverse team of x-functional talent who are creative, innovative, and accountable for impact. The Market Research and Business Performance Director is a key member of the Brand Strategy and Customer Experience Leadership Team, leading the development and execution of comprehensive market research strategies to support the company's global business objectives. The role will leverage the latest advances in digital and technology to deliver insights faster, more efficiently and more effectively, working in close collaboration with cross-functional teams and business stakeholders. The role will also be accountable for establishing a business performance framework aligned to the Brand Strategy and Customer Experience Team’s goals and objectives, demonstrating undisputable global-to-local business outcomes across the product lifecycle. The ideal candidate will bring a unique blend of market research and digital, data and analytics experience. They will bring a strong sense of creativity, strategic thinking and leadership in their field. They will be an agitator for change and comfortable with new technology such as generative AI. They will be a key Digital Leader and influencer across the Enterprise, helping the business reimagine how to derive deep insights that enable impact at scale.

This role will report directly to the Senior Director, Brand Strategy and Customer Experience within the Digital Fuel organisation.

Key Responsibilities

• Develop and implement global market research strategies to support business objectives and decision-making processes.
• Collaborate with cross-functional teams, including commercial, medical, sales, product development, safety, compliance and finance, to ensure alignment of market research activities with business goals.
• Global accountable lead for GSK Market Research standard operating procedures and risk mitigation practices, including the oversight of PIMs system and governance.
• Manage relationships with global external primary market research vendors and secondary data suppliers to ensure high-quality, timely and cost-effective research solutions.
• Ensure compliance with all relevant internal and external regulations and ethical standards in the conduct of market research activities.
• Design and oversee the execution of qualitative and quantitative research studies, including surveys, focus groups and competitive analysis
• Analyze and interpret market research data to provide actionable insights and recommendations to senior leadership.
• Monitor and evaluate market trends, competitor activities, and industry developments to identify opportunities and threats.
• Develop and implement business performance strategies aligned to the Brand Strategy and Business Performance Team’s goals and objectives
• Lead the delivery of comprehensive performance analysis that provide actionable insights to the immediate team and wider global/local stakeholders
• Collaborate closely with wider Digital Fuel and Commercial Tech colleagues to influence and align to enterprise-wide measurement frameworks, KPIs and standards.
• Monitor and report on the team’s key performance indicators (KPIs) and financial metrics.
• Lead initiatives to optimize the team’s data reporting efficiency and effectiveness, resolving issues on behalf of the team
• Act as Insights SME within the ‘Brand Strategy & Customer Experience Team’, serving as key business partner to GPS and LOC teams where relevant

Basic Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Total 18+ years of experience out of which minimum of 10 years of experience in market research, with at least 5 years in a leadership role.
• Proven experience in a senior business performance or strategic planning role within the pharmaceutical industry.
• Strong analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.
• Excellent communication and presentation skills, with the ability to effectively convey research and analytical findings to diverse audiences.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in market research tools and software, such as SPSS, SAS, GSK PIMs system etc
• Knowledge of global market trends and cultural differences.
• Ability to work collaboratively in a cross-functional and multicultural environment.
• Demonstrated ability to build strong networks of internal and external experts.
• Ability to work in a fast-paced, dynamic environment

Additional Qualifications

• Experience in the pharmaceutical or healthcare industry.
• Familiarity with digital marketing and social media analytics.
• Advanced statistical analysis skills.
• Experience leveraging AI/generative AI for research and analytical purposes
• Good knowledge of industry codes, regulations & GDPR
• Experience managing third parties such as agency and media buying
• Able to produce high quality creative solutions in a fast-paced environment
• Creative problem solving and analytical thinking

Why You?

• Hands on experience of market research and business performance initiatives
• Robust understanding of promotional codes & regulations including GDPR
• Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders
• Highly developed leadership, networking, communication and influencing skills to work effectively in a complex matrix environment.
• Demonstrated ability to build strong networks of external and internal experts
• Needs to build credibility through richness of analytical and business partnering expertise.
• High accountability & track record of successfully delivering critical complex projects

At GSK we value diversity (Gender, LGBTQ +, PwD etc.) and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.

#LI-GSK

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

  
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