We are looking for a marketing leader to head Original Films & Series marketing for Netflix India. This person will lead a team of talented creative marketers across creative, media & campaigns for our Original Films & Series. The Netflix approach to marketing is to build innovative, culturally relevant, creatively excellent campaigns that pierce the zeitgeist and drive conversation. This person will join a talented, creative and experienced marketing team that is responsible for the overall marketing of our titles, talent and brand. A critical and influential leadership role, this person will be part of the India Marketing Leadership team as well as the team of leaders in the country. This role, Director - Films & Series Marketing, is based in Mumbai and will report to the Vice President, Marketing, India
Responsibilities
Leading a talented team of creative marketing professionals responsible for Original Films & Series Marketing.
Providing direction and strategic guidance to the team for campaign development across all aspects of a campaign: creative, media, and overall business connect
Integral contributor to overall marketing strategy as part of the India Marketing Leadership team, and building Films & Series Marketing strategy
Cross functional collaboration working deeply with content, PR, comms, product, legal and other cross functional teams and peers to drive campaign & business impact
Building strong relationships both internally with cross functional partners and externally with critical industry stakeholders, key talent, showrunners, directors, and production houses Budget management for Films & Series Marketing Building and fostering agency relationships (creative & media agencies) and managing them to deliver outstanding work
Defining and implementing workflows, processes, checking and refining them to ensure smooth 360 functioning of work between teams and functions
A culture builder leading by example: an Unusually Responsible person with Selflessness, Courage, Candor, Creativity; leaning into Netflix cultural tenet of Context not Control, giving teams the space, support and direction to thrive at Netflix, and always striving for what’s best for Netflix
Innovating and fuelling creativity: defining how title marketing is done for the growing streaming entertainment category in the country Growing the Netflix brand in India through a combination of impactful content marketing, connecting the dots on creative, media, business and strategy and generating insights for growth.
Experience, Skills & Attributes
15-20 years of experience in building strategic and creative consumer marketing campaigns
Entertainment marketing experience (in marketing films / series, content marketing)
Exceptional relationship building skills - with teams, peers, cross functional partners, external stakeholders
Proven track record of building impactful, world-class 360 degree campaigns that connect with audiences and break through the cultural zeitgeist
Experience in leading high performance teams, with a knack of team building and fostering a highly collaborative environment
Experience with strategizing and executing across different channels (paid, owned & earned) and audiences
Experience managing a high volume of campaign & campaign types in parallel
Demonstrated experience of creative excellence across multiple campaigns & brands
Consumer-first thinking and insights and how they translate into campaign strategy and execution
Rich understanding of the media, entertainment and cultural landscape and how it influences brand & content marketing
Ability to structure, organize and manage a complex, challenging and dynamic work environment of both internal and external stakeholders and campaign timelines
Humility, curiosity, a learning mindset and an openness to receive & act on feedback
Strong judgment and proven leadership skills of leading large, talented teams
