Job Title - Digital Marketing Specialist Salary - 3,00,000 - ₹5,00,000 a year Location - Trichy Job description
Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
Developing and executing digital marketing campaigns for the targeted audiences across multiple social media and marketing platforms to drive traffic, engagement, brand visibility, lead generation and sales.
Improve site score, indexing and page ranking by periodically performing website audit, On Page and Off Page Optimization, and Keyword Research etc.
Responsible for tracking, reporting, and analyzing the performance of marketing activities, and development/automation of regular reports – ROAS Analysis, Clicks, Conversions, and other funnel metrics.
Creating Ad strategies for Prospects and driving performance via Customer Acquisition Funnel, Display Ads, Facebook Ads, Google Ad Words, PPC and etc.
Conceptualize and provide creative ideas for content marketing, posters and videos.
Prepare & implement Content Posting calendar and Run Email Campaigns periodically
Job Requirements
Minimum 3 years of experience in digital marketing.
Bachelor’s degree or Certificate in related studies.
Knowledge in emailers, infographic, and designing tools like photoshop or equivalent.
Experienced in boosting and creating brand awareness and lead generation.
Experienced in managing social media platforms and promoting presence.
Good communication and strong writing skills.
Proficient in web analytics and digital marketing campaigns.
Fluency in HTML, Microsoft Office suite Excel, Word
