Job Purpose:
The primary function of the role is to take the lead in developing successful, long-term marketing strategies for HTIC .The role demands to have in-depth marketing experience and a passion for digital technologies and work closely with different teams to ensure consistency through all marketing channels especially digital. Nourish and provide forward-thinking ideas to build and maintain a strong company web presence and to drive all digital marketing efforts to achieve our business objectives.
Duties & Responsibilities
Responsibilities:
• Build our marketing roadmap including lead generation, branding for all segments
• Manage all marketing channels (e.g. website, blogs, emails, all media including social) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts, Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product and Sales Head from all division to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments and liaise with system team for better outputs.
Duties:
• Daily/monthly/Quarterly operational and strategic responsibilities
• Work closely with the Heads, GM & CEO’s to define and align the marketing objectives of the firm with the business goals and derive a winning strategy to achieve these goals.
• Co-ordinate with the teams to ensure that the overall strategy is executed and achieved appropriately.
KPIs
• Overall Marketing Budget Planned Vs Actual
• Customer Base Increase.
• Brand Reach & Customer Engagement activities
• SEO Results Planned Vs Actual
Qualifications & Requirements
• Education: Any degree in (Preferably Marketing, Digital technologies) or relevant field with minimum 50%.
• A Master degree in Business management is preferred as this role is expected to manage the Digital Division.
• 12+yrs of experience in Marketing in the Senior Management Profile with Digital specialization
Skills:
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channel’s function
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design, Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills
Working Conditions
• Sundays weekly off and alternative Saturdays