Digital Marketing Lead- Mumbai (Goregaon)

About Rentokil PCI

Rentokil PCI is the leading pest control service provider in India. A Rentokil Initial brand, Rentokil PCI was formed in 2017 through a joint venture (JV) between Pest Control India, the number one pest control company in India, and Rentokil, the world’s leading pest control brand. Rentokil PCI aims to set new standards for customer service having operations across 300 locations in India. 

For more details: https://www.rentokil-pestcontrolindia.com

About the Role:

• The incumbent is responsible for formulating and developing Digital Marketing deliverables that support marketing programs/campaigns as well as the business’s overall objectives. He/she should be able to design, build and maintain the organic presence of all RPCI’s brands online.
• The incumbent will report to the Chief Marketing Officer - India. The incumbent will have to work as part of a multi-functional team and this involves working with the possible stakeholders across India.

Job Responsibilities:

Maintaining and developing the organic presence of all of RPCI’s brands online (RPCI, PCI and Initial Hygiene)

• Hands-on experience in developing and implementing SEO/E-commerce strategy and plans to achieve revenue and lead targets.
• Work with the digital agency on SEO, local SEO, off-page SEO and YouTube SEO initiatives
• Work with the Agency on Local Listing Optimization i.e. GMB, Online directories
• Coordinating with the Global and Asia Regional Web/Search Marketing teams for website content, redesign, and CMS migration projects.
• Preparation of annual, quarterly and monthly SEO Plans 
• Working closely with the SSD, PSD and Initial Hygiene Marketing Managers to ensure improvement in organic search metrics for the respective websites 
• Coordinate with Content teams on web content and blog development.

1. Designing and managing digital campaigns

• Plan and execute Search (SEM), Display (GDN) and Video (largely YouTube), other display advertising and Social Media Marketing campaigns.
• Work closely with the digital agency to deliver monthly campaigns optimized to generate the maximum number of enquiries & leads
• Develop and monitor the Digital Marketing Budgets
• Optimize campaigns in a way to generates a reliable customer funnel
• Plan, execute, and measure experiments and conversion tests
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Oversee and manage all contests, giveaways, and other digital projects.
• Plan and run Email marketing campaigns via Hubspot
• Responsible for regular technical audits with the agency
• Proficient in handling agencies and vendors as per the business requirements 

2.Manage Affiliate e-commerce sites and direct conversion landing pages

• Manage the listing of PSD products on Amazon, Flipkart and other e-commerce sites
• Run campaigns to improve the visibility of our products on these e-commerce platforms 
• Generate additional revenue via these campaigns

1. Reporting and evaluation

• Measuring and reporting on the performance of all Digital Marketing Campaigns and assessing against goals (ROI and KPIs)
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage and analyze customer data for direct marketing initiatives e.g. Hubspot
• Keeping up to date with all industry updates i.e. Google App updates, Social Media updates etc.

Key Result Areas:

• Maintaining Digital Marketing campaigns
• Digital Strategy Development
• Conversions
• SEO

Competencies (Skills essential to the role):

• Expert in Search Marketing, especially in Search Engine Optimization (SEO)
• SEO, Technical SEO, Off Page SEO, Local SEO/GMB, Website tracking/measurement, Google Tag Manager, Youtube SEO, Google Search Console, Google Trends etc.
• Able to develop clear SEO plans and execute them
• Expertise in developing, implementing and optimizing Digital Marketing strategies and campaigns - SEM, Video, Email Marketing, Display campaigns etc. 
• Experience in/certified in Google Analytics, Ads, GMB/local SEO, Hubspot, Call tracking software, Chatbot, Google Data studio
• Strong research, analytical and reporting skills 
• Intermediate knowledge of Excel/Google Sheets
• Able to work independently
• Able to understand website structures, codes/snippets