Digital Content Specialist

Job description summary:

The position seeks an experienced SEO content writer who is efficient, detail-oriented, and able to meet deadlines. This position is critical within our content team, as it will ensure our output is up to the highest standard and optimized for maximum reach. The ideal candidate should also possess good communication skills necessary to present the goals, steps, and strategies of the initiative, and a strong conviction to adhere to a comprehensive set of SEO methods that will ensure quality content reaches the target audience.

What you’ll do:

• Develop and monitor content that supports the uniformed SEO content strategy to ensure we reach our digital  and marketing campaigns and milestones
• Support the development and execution of the global SEO initiatives from planning, ideation, creation, distribution, amplification, and analysis of organic strategy
• Track progress of SEO effectiveness and use data to drive continuous improvement
• Cooperate with content editors to ensure content development maintains consistency in the implementation of SEO practices, and drives maximum traffic
• Continuously monitor internal and competitive performance to identify opportunities

Who you are:

• Bachelor’s degree in Communications, Marketing, or English language
• 5+ years of SEO-related digital marketing experience managing enterprise organic search campaigns, including Google Analytics and technical SEO experience.
• Knowledge of integrated marketing strategy and how organic search supports paid search, social, etc. with an understanding of how to target an audience and write towards it
• Strong project management and organization skills with keen attention to detail
• Excellent command of written and spoken English with In-depth understanding of English grammar and spelling

Preferred Experience:

• Preferred: life sciences product/industry acumen
• Preferred: In-house and agency experience
• Preferred: Adobe Analytics Experience

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.