Job Description
Digital Campaign & Content Analytics Manager
We are looking for a “Digital Campaign Analytics Manager” who will use a variety of data sources including but not limited to customer, content, channel, and web to develop analyses to drive actionable insights and help make sound business decisions. You will work with Digital Campaign Analytics senior manager and other analytics leaders to design advanced analytics methodologies, improve analytics operational efficiency, explore new data sources and new ways of developing advanced analytics solutions and be involved into ad-hoc digital analytics projects for the digital analytics and transformation team in India.
Primary Responsibilities
- Conduct extensive campaign analysis work including assess promotion tactic, content, vendor, and channel performance, analyze customer behavior and journey to optimize customer experience.
- Design experiments and develop analyses include but not limited to content impact, digital micro segmentation, campaign impact, optimal targeting timing, frequency, location, content etc.
- Extract, clean and analyze detailed data from internal database, vendors’ data feeds or web data extracts
- Participate in the creation of measurement plans and methodology design
- Work with senior analytics specialists to create and present compelling, easy-to-understand data visualization and data driven insights for analytics leaders from the U.S. or other countries.
- Develop and maintain regular analytics deliverables and meet quality standards, timeliness, compliance, and excellent user experience.
- Identify when an ongoing HCP omnichannel customer analytical request should be migrated to the reporting and BI solutions team for automation; clearly articulate reporting requirements and facilitate automation needs; responsible for documentation and query standardization, etc.
Qualifications
- Strong problem solving, business analysis and quantitative skills
- Good understanding of statistical and data science principles to enable adequate understanding of design of experiments, algorithm models (linear or logistic regression, cluster analysis, decision tree methods, propensity score matching etc.), the appropriate application of different models, and effective communication to business audiences.
- Hands on coding experience in Python, R, and SQL are required.
- Understand CRM database concept, web tagging, data warehousing, cloud environment (AWS), data architecture and ETL
- Proficient in manipulating and analyzing complex data set for both planned and ad hoc analysis
- Detail oriented and commitment to producing high-quality work and maximizing resources, while meeting deadlines
- Positive attitude, professional, courteous demeanor, strong work ethic and ability to collaborate in a constructive manner with others in a dynamic working environment
- Always curious and asking questions that would improve customer experience and engagement
- Ability to present work logically and clearly
- Ability to work on multiple tasks simultaneously
- Digital media or customer analytics experience is a plus.
Experience & Education
- Data driven mindset with 4 to 6 years of work experience doing quantitative analysis at the digital campaign, customer, channel, and content level
- Bachelor’s degree in quantitative analytics fields (e.g., engineering, statistics, economics, operational research, or information system) is required, advanced degree strongly preferred
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively for the common good. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Not Applicable
Shift:
Valid Driving License:
Hazardous Material(s):
Required Skills:
Business Intelligence (BI), Database Design, Data Engineering, Data Modeling, Data Science, Data Visualization, Machine Learning, Project Management, Software Development, Stakeholder Relationship Management
Preferred Skills:
Job Posting End Date:
09/30/2024
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
