In the “Pursuit of Answers,” scaling our data and tech solutions allows us to demonstrate innovation, and discover new and unique ways to improve lives. The Customer Marketing team develops the channel strategy across the buyer’s journey to enable execution of campaigns against key objectives and business goals. Labcorp is seeking an experienced and dynamic Customer Marketing Manager to drive outbound Marketing campaigns for strategic positioning and growth of our expanding portfolio of data-driven products and services across our BioPharma business (Labcorp Genetics, previously Invitae, data products and services).
Labcorp Genetics, formerly Invitae, provides genetic testing and data-driven insights to support precision medicine and clinical research. Our real-world data (RWD) offerings, help improve understanding of the patient journey and inform clinical trial design. These insights can uncover treatment patterns and key drivers of patient outcomes, supporting better decision-making in drug development.
This key role will serve as the audience and channel expert, maximizing reach into the target audience to deliver on campaign targets. The successful candidate will focus on orchestrating the execution of our integrated marketing programs, assist in directing our agency relationship, and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs.
This is an exciting opportunity to shape the future of Labcorp’s data-driven solutions and play a pivotal role in how we position and market cutting-edge innovations to diverse audiences, including sponsors, CROs, clinicians, and healthcare decision-makers.
This is an opportunity to spearhead innovation at the intersection of AI, healthcare, and impact at scale.
Roles and Responsibilities:
- Drive business growth by increasing adoption of existing products among target audience, and creating awareness and engagement for new products in partnership with Product Marketer and Commercial / Sales team.
- Design, execute and optimize campaign plans that deliver on business objectives and ensure reach into target audience, and continued nurture and qualification of leads. Key responsibilities include:
- Orchestrate delivery of campaign plans to ensure alignment with marketing plan
- Manage campaign and annual marketing plan calendar & timelines
- Manage tactical plans and prioritization through effective project management, ensuring projects meet deadlines and aligned with business goals.
- Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)
- Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership’s strategic priorities
- Aggregate and analyze campaign performance data and report on key performance indicators (KPIs) and insights to drive optimization and maximize campaign effectiveness
- Manage third party vendors or in-house channel partners to execute on campaign plan, asset development and delivery
- Collaborate with the Product Management and Product Marketing team to understand business goals and strategies, market sizing and product positioning.
- Lead recurring meeting cadence with Product Marketing and other key stakeholders to ensure timely and on-target execution of campaigns
- Work across organizational structures, within and beyond the marketing team, partnering with Sales, Medical Affairs, Science and operations to enable on-time and on—target delivery
- Develop customer journeys in partnership with Product Management, Product Marketing, Science and Technology, Medical Affairs and Clinical Directors to target the right message to the right audienceat the right time
- Enable delivery of the brand experience, voice, and visuals across all marketing channels
Requirements:
- 8+ years Marketing experience mandatory
- Experience in biopharmaceutical segment / expertise in Real-World Data (RWD) business, genomics, or precision medicine is preferred.
- Experience working on GTM projects for data-driven products in healthcare.
- Experience working in a large global matrix organization, and building relationships with key stakeholders
- Bachelor’s degree in a scientific discipline or in Computer Science, AI, Data Science; MBA with a focus on Marketing is a plus.
- Domain Expertise: Understanding of marketing data and technology, BioPharma industry, and the broader healthcare ecosystem is preferred.
- Understanding how RWD supports clinical trials and drug development is desired.
- Proven results with marketing program strategy, planning, development, and implementation through multi-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.)
- In depth knowledge of account-based marketing (ABM)
- Deep expertise in channel strategy
- Robust understanding of the target audience and the customer journey to enable strategic campaign design
- Deep expertise in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM Eg. salesforce) databases are a must.
- Strong understanding of the digital marketing technology landscape and best practices desirable
- Strong communication, copywriting and editing skills needed
- Proven results with marketing program strategy, planning, development, and implementation through omni-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.) In depth knowledge of account-based marketing (ABM), deep expertise in channel strategy and robust understanding of the target audience and the customer journey to enable strategic campaign design. Deep expertise in marketing automation a must.
- Highly organized with strong project management and data analysis skills
- Effective communicator
- Open to working across time zones
This role offers a unique opportunity to lead the marketing efforts for Labcorp’s next-generation data and technology solutions, driving innovation and shaping the future of healthcare. If you are a strategic thinker with a passion for marketing and an understanding of Pharma business landscape, we encourage you to apply.
Labcorp is proud to be an Equal Opportunity Employer:
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
We encourage all to apply
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