The Below Key Performance Areas include but are not limited to:
• Develop an in-depth knowledge of retail marketing campaign creation
• Utilise Responys as our marketing automation platforms
• Work with the Lead CRM Analyst to report on the campaign results and present in an easily digestible way to senior management
• Help create a strong CRM value proposition to service identified segments through enhanced services and experiences
• Improve the customer experience through refining the CRM campaigns end to end journey and lifecycles
• Work with the wider team to ensure these segments are fully serviced through comms, experiences and product enhancements as appropriate
• Support brand loyalty programmes as a loyalty SME – consult role
• Ability to utilise metrics/analytics to identify opportunities and measure results
• Excellent organisation and communication skills
• Ability to manage a small team to success
• Skilled in multi-tasking and supporting several projects simultaneously
• Ability to manage diverse stakeholders (internal and external)
• Strong organisational, project management and analytical skills
• Strong self-starter
• Strong problem-solving skills
• Excellent written and spoken English (Arabic a bonus)
• Knowledge:
• 3+ years of experience in managing CRM analytics in an FMCG retail environment.
• 3+ years in campaign execution
• 3+ years of experience in a customer-centric, data-driven marketing role, within CRM/Loyalty
• Experience in Retail (business roles)
• Proficient in CRM Marketing Automation tools/Data Analytical and reporting tools such as Responsys, Exponea, Adobe, Manthan, Algonomy.
• Working understanding and hands-on experience of SQL, HTML, Javascript and tools like PSD/Adobe illustrator.
• experience in email development industry best practices and benchmarks.
• Workflow systems (JIRA), Google Analytics, Social media platforms, Email solution providers are a plus
Experience:
3+ years of experience in managing CRM analytics in an FMCG retail environment
Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers, Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business. Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences. Fresh, modern and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.
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