Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.
Uncover and tell stories for a global audience. Join a pioneering team and play a crucial role in creating high-quality content that attracts and engages our target audiences, drives traffic, and strengthens our talent attraction initiatives.
Your day-to-day
Create Compelling Content: Develop engaging, high-quality content for websites, blogs, social media, email campaigns, marketing materials, infographics, and video scripts, ensuring alignment with Ciena's brand guidelines and tone of voice.
Collaborate Strategically: Partner with internal stakeholders, including HR teams, hiring managers, and marketing professionals, to understand talent attraction needs and deliver targeted, effective marketing campaigns.
Optimize for Impact: Conduct keyword research and optimize content for specific target audiences, SEO, and other distribution platforms. Use analytics tools to track performance, measure engagement, and inform future strategies.
Manage Content Assets: Maintain a well-organized content library or CMS for easy access and retrieval, and coordinate with partner agencies or freelancers for content creation, editing, and other production needs.
Test and Improve: Execute A/B testing on content strategies, leveraging insights and data to enhance content effectiveness and refine promotional strategies.
Plan and Strategize: Assist the Recruitment Marketing Manager in planning and executing innovative marketing initiatives to elevate Ciena’s employer brand and attract diverse, top-tier talent.
What we need from you
Educational Background: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Professional Experience: 3+ years of proven experience in content creation, copywriting, or a related role, preferably within talent attraction, employer branding, or digital marketing.
Writing Mastery: Exceptional writing and editing skills, with an ability to craft compelling narratives tailored to various audiences and platforms.
Digital Fluency: Proficiency in managing content across social media platforms and familiarity with content promotion strategies, SEO, and analytics tools.
Attention to Detail: Strong organizational skills with a sharp eye for accuracy and brand alignment.
Preferred Skills: Experience with tools such as Canva, Adobe Creative Suite, or video editing software. Familiarity with recruitment marketing platforms, such as LinkedIn Recruiter & Understanding of diversity, equity, and inclusion (DEI) best practices in content creation.