Role Title : Content Specialist
Function : Marketing
Reports To COO & Talent Development Specialist
Location Mumbai (Turbhe)
Mission (Why does this role exist?) and Scope (About the Job)
- Responsible for creating, editing, and managing content across various platforms to ensure it aligns with the company’s brand and marketing objectives.
- Involves collaboration with multiple departments to produce engaging, high-quality content that drives traffic, engagement, and conversion.
- Execute all aspects related to social media outreach, SEO optimization, brand building, direct campaigns, training content creating and more.
- Responsible for planning, implementing, and managing the digital marketing strategy of the company.
Key Responsibilities and Outcomes (What the Person needs to accomplish in the role?)
1. Content Strategy
- Collaborate with marketing, training and design teams to plan and implement content strategies.
- Conduct research to understand audience needs and preferences, staying up-to-date with industry trends.
- Analyze content performance and make data-driven recommendations for improvements.
2. Content Creation & Management
- Create original content including articles and blog posts on specific topics to establish the company as an industry thought leader
- Create weekly/monthly newsletters covering topics relevant to the renewable sector
- Work with the management and business development team to update, design, and create content for client pitches, corporate event presentations, and other promotional material
- Collaborate with multiple teams to design and create all internal company communication including emailers, posters, employee handbook
- Maintain a content calendar to ensure timely delivery of all content projects
- Manage content on various platforms using content management systems (CMS)
- Ensure all content is accurate, up-to-date, and aligns with the company's tone and Page style
3. Social Media
- Responsible for designing a comprehensive social media strategy for all the handles including developing content strategy, calendars, and creating engaging posts to increase the social media presence.
- Conduct research on market trends, the company’s audiences and competitors, and end-to-end client journeys to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
4. Training Content Deliverable
- Work with the subject matter experts (SMEs), and trainers to identify the training essentials and tailor the content to the specific need, knowledge level, and target audience
- Develop a detailed outline that organizes the content logically by closely looking into the training modules
- Assist in preparation of the training content with quizzes, tests, and other assessment tools to measure the understanding of the end audience
- Support in preparation of supplementary material such as handouts, and reference sheets
- Seek continuous input from the trainer and management to refine and improve the training material.
5. SEO and Digital Marketing
- Optimize content for search engines to improve visibility and ranking
- Manage the website, including developing and updating content, posting blogs and statutory information
- Active involvement in SEO efforts (keyword and image optimization etc.)
- Conducting on-site and off-site analysis of web SEO competition
- Take the lead in revamping the design and content of the company website, whenever necessary
6. Communication and Brand Alignment Strategy
- Execute the Communication strategy and manage the company’s brand image and positioning to strengthen relationships with all key stakeholders
- Maintain consistency across all branding and communication activities
- Work closely with graphic designers and other creatives to produce multimedia content
- Coordinate with multiple departments to gather insights and create relevant content
Qualifications: Education, Competencies (Knowledge, Skills & Behavior) and Experience
Minimum Qualifications, Bachelor’s degree in Marketing, Digital Technologies, Journalism, Communication, or a relevant field.
Experience
5+ years of prior experience working in a similar role o 2+ years of hands-on experience with SEO/SEM, Google Analytics and Google AdWords campaigns
