Our belief:
- At SOLPLANET, we are driven by a simple idea: solar for everybody
- We strive to create the best possible experience for distributors, installers and end users
- That´s why our solar inverters, energy storage systems and EV chargers are easy-to-install, reliable and user friendly
Who We Are:
- Private equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions.
- AISWEI has more than 15 years of expertise in R&D and manufacturing, with a strong technology heritage from both Germany and China
- With 18 GW of annual production volumes (2023), AISWEI is one of the largest manufacturers of solar string inverters worldwide
- AISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service provider
- Our team passionately believe that that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide – every day
Title: Content Marketing Manager India, Freelance
Industry: Photovoltaic, Solar Inverter, EV Charger
Primary Location: Preferably located in India
Employment Type: Full-time
Overview and purpose of the role – How you will help us:
The Content Marketing Manager India is responsible for implementing under supervision of the Marketing Manager India, the local content strategy in the country. This content strategy will be based on the global Solplanet content strategy and include the local implementation across owned, earned and bought media channels. This role will coordinate the company’s local communication channels, with a special focus on social media, newsletter, and blog articles. The aim is to contribute to the overall growth of brand awareness, strengthening of the brand positioning in the market, fostering the perception of a trusted and respected brand, and engage with target audiences to support the company’s growth objectives.
Key responsibilities
- Content Strategy: implement and localize the global content strategy across digital channels (Social Media, Newsletter, Blog) and ensure effective execution within the local Indian market.
- Local Newsletter: Develop and implement an engaging, data-driven newsletter aligned with the global newsletter strategy, including content creation, coordination, and management to increase subscriber engagement.
- Asset creation: creation of digital assets for implementation of content strategy across channels
- SEO Strategy: Under guidance of the Marketing Manager India, ensure the implementation of a content roadmap that enhances search engine visibility and drives organic traffic.
- Content Calendar Management: Oversee and maintain a comprehensive content calendar to ensure a consistent and timely delivery of content across all channels.
- Performance Tracking and Optimization: Track content performance and identify areas for optimization, driving a continuous improvement and learning process.
- Community and MQL Management: Manage community engagement and Marketing Qualified Leads (MQL) within the CRM
Key stakeholders
This role will closely collaborate with:
- Solplanet Digital Marketing Manager: alignment for cohesion between global and local content strategy
- Solplanet Central Marketing Team: alignment for cohesion between content marketing, performance marketing and PR based on brand strategy and roadmap. and product launch roadmap
- Local Marketing Manager and Sales Director: ensure understanding of local priorities and requirements to support the achievement of local business and sales targets
Performance metrics
- Social Media Performance: Growth of the community, engagement rates, reach, and content performance (likes, shares, comments).
- Newsletter Success: Open rates, click-through rates (CTR), subscriber growth, and overall engagement.
- Website Traffic Contribution: Increase in organic traffic from content efforts (SM, blog articles, etc.).
- Content Effectiveness: Measure content’s contribution to lead generation, brand awareness, and conversion.
