Consumer Marketing Lead, Vaccines

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OBJECTIVES/PURPOSE

Takeda sees a world where all people across the globe, regardless of age, race, or socio-economic class are protected against the threat of dengue. 

• As part of the India Vaccine Marketing, Consumer Marketing Lead would lead the development and implementation of Dengue Vaccine Consumer Activation Strategy.  This would include all ATL, BTL and Digital strategies.
• This should be done through close collaboration with internal teams of India marketing, medical, communication and MAPA, regional and global teams, as well as outside media and creative agencies.

ACCOUNTABILITIES

• Develop overall brand plan to grow vaccine preventable disease awareness with full understanding of consumer/patient insights through consumer market research.
• Deliver off-line marketing activities through various channels including, but not limited to TV, OTT, print, radio, in-clinic and on ground events.
• Lead creative process to deliver the creatives for the above channels.
• Drive external agencies and manage their governance and quality outputs.
• Roll out monthly KPI tracking and performance progress.
• Follow Takeda approval processes to ensure that all non-promotional and digital contents and communications activities are compliantly executed.

EDUCATION AND EXPERIENCE

• Bachelor’s degree; Masters/MBA preferred
• 10+year Experience in consumer marketing in healthcare, pharma, insurance or related industry (Vaccines, Consumer Healthcare, FMCG)
• 10+year experience in multi-cultural environment with close communication with regional and global marketing team including management
• Digital Native
• Experience of marketing for middle to senior generation
• Consumer & Digital Agency management experience at client side

BEHAVIOURAL COMPETENCIES AND SKILLS:

• Integrated media planning and implementation of consumer marketing campaigns using mass media, digital channels etc.
• Initiate campaign concept development based on consumer insight, brief to agencies and create collaterals (eg. TVC) etc. with them.
• Capability of leading planning with agencies and internal stakeholders.
• A&P management to deliver the best performance within budget.
• Collaborative workstyle both with internal and external stakeholders
• Have a strong governance mindset to assess potential risks for the performance and ensure a solid mitigation plan and performance tracking in place.

OTHER INFORMATION

• Vaccines experience preferred