Position Title:- Consumer Insights Manager
Role and Responsibilities:-
Job Role:
Working closely with cross-functional teams to identify problem statements
Planning and implementing end to end consumer research strategies and methodologies
Conducting qualitative as well as quantitative research relying on primary as well as secondary research
Talking to existing and potential customers to understand their needs and behaviour
Doing a competitor analysis to understand product offerings and features
Devising actionable strategies from consumer insights
Reporting and presenting your findings to drive new product development and marketing strategies
Job Requirements:
Minimum 4+ years of experience conducting qualitative and quantitative research
Strong analytical skills to extract actionable insights from data
Strong research skills such as moderation, preparation of Q’re/DG and effective storytelling etc.
Strong communication and presentation skills
MBA, MA in Design/Sociology/Psychology in a numerate discipline
Need to have prior experience working with FMCG/Consumer Tech or any client-side company