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Job Description:
Job Description
- Category expert with deep knowledge of product, competition, and key market trends for each identified category
- Provides overall category expertise to support portfolio positioning, capabilities, and growth. Ensure that 3M portfolios are relevant and prominent as part of category plans.
- Sets category strategy with channel specific execution plans to drive growth with targeted portfolios, programs and campaigns.
- Area selling organizations link to the businesses (including brands, products, NPI, priorities) based on CATEGORY priorities.
- Actively monitor trends/innovations relating to the focus categories and integrates into plans to maintain relevance and stay competitive.
- Communicates category (segment, portfolio, new product) strategies to channel& shopper teams . Be the voice of area customer & portfolio needs back to the portfolio teams.
- Analyzes category research to bring forth comprehensive insights and tell the story about the state of the category to key internal and external stakeholders.
- Makes data driven recommendations to drive growth - reporting on category metrics important to the channel partners
- Ensure customers have the right assortment instore and online – supporting category strategy and driving influential mix.
- Ensuring category demand plans are complete & accurate (includes allocation execution)
- Guiding portfolio direction for channel / acct specific sku's (club, mass, grocery, private label)
- Oversee development of category line review plans & JBP’s for targeted portfolios in partnership with sales / shopper organizations
- Communicating category pricing strategy & executing defined channel plans.
- Shared Accountabilities
- Portfolio, Segment, and Shopper marketers – segment and portfolio growth priorities .
- End to End teams – insights on campaign and program performance
- Category Expertise – bringing insights / strategies to selling organization, portfolio & shopper marketing.
- Demand plan accuracy in partnership with S&OP Demand
Qualifications for success
- Channel / Category experience.
- Sales & Marketing experience / partnership.
- Ability to develop strategy and guide others to implement communicated strategy
- Strong communication skills.
- Strong Collaboration skills enabling program execution including presentation skills.
- Prioritization and ability to make decisions for areas of responsibility.
- Data led storytelling for both internal and external stakeholders
- Known team player and contributor
- Understanding of 3M businesses, technologies, and culture
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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