Introduction The Finance & Admin Business Analyst is essential to the ongoing profitable operations for one of the most globally recognized and respected companies in the world. By overseeing our financial activities, you will enable IBM to continue to bring to market ground-breaking innovations such as Artificial Intelligence, Cognitive Solutions, Cloud Infrastructure, and Blockchain technologies, to name a few.
Your Role and Responsibilities
Facilitates tactic development through production partners and marketing managers, ensuring timelines are met.
Performs art and copy proofing, link validation, and facilitates creative approval process from Legal.
Project manages creation, facilitation and / or execution of complex marketing campaigns that contribute to achieving strategic business goals and operational objectives.
Collaborate with internal and external key partners to build and deliver marketing aligned to the approved campaign strategy.
Participate in the development of new marketing strategies to deliver effective member experience and products to meet needs of members.
Key measure of success – deliver on market performance plan: member growth, Share of Relationship, Member Retention and Product Revenue.
Operate with Excellence – Act as first line of defence for compliance.
Required Technical and Professional Expertise
Undergraduate with 3-4 years of relevant work experience
Experience in campaign planning tools and digital marketing
